The Joyful Copywriter

As brands intensify their marketing efforts for the festive season, maintaining a purpose- and value-based brand-building approach will help you stay focused on solid brand building in the busy market.   Remember how marketing has evolved significantly due to tech tools and systems.   And how it has frustrated many marketers due to high expectations for ROI. That is because it has always been related to ROI in the sales and marketing budget. So, how can you make your festive season marketing deliver more than just sales and profits? Purpose and Value Based Develop festive season marketing strategies that enhance long-term brand value for solid brand-building in the market. Focus on purpose and value-based marketing to create a foundation for the brand’s competitive advantage.   Unlike sales-driven marketing, which often relies on virality and keyword stuffing to achieve higher search engine rankings, brand marketing should emphasize unique brand identity and presence....

Never start your social media posts with ‘How I Made Millions.’ Your audience might ask why you are still posting if you have already made billions, especially on platforms like YouTube and Instagram. You know how social media has always been romanticized as an effective brand marketing strategy from massive attention due to its glamorous lifestyle flaunts.   That made everyone believe influencers were killing it on social media and in the internet world. That, for me, is misleading, especially in brand building, where the focus should be on long-term value creation based on the purpose and value of your creative business venture. Missed User Centric Approach Focus on user-friendly and problem-focused content that satisfies search intent beyond the ‘’How to Make Million” virality mindset approach. There shouldn’t be any flashy stunts and drama. But building reputation and authority by addressing topical contextual issues and pain points that answer search intent for a better us...

Do you ever question whether you should act as both an entrepreneur and an intrapreneur within your creative business venture? That is understandable, and you are not alone. Most entrepreneurs overlook this aspect of being intrapreneurial in their own business ventures.   That is why only a few entrepreneurs cultivate an intrapreneurial spirit in their business ventures. Actually, in the creative digital economy, you should integrate these two aspects to amplify creativity and innovation in your brand-building process and journey.   The Intrapreneurial Spirit Anyone can be an entrepreneur, but it takes an intrapreneurial spirit to thrive and flourish in the present distractive and disruptive creative digital economy. Being intrapreneurial in your business venture and projects means you can thrive in a volatile, disruptive economic environment without feeling like quitting and throwing in the towel. If you feel you are no longer motivated in business, cultivate the intrapren...

As the year-end approaches, content creation can become sluggish with the constant fear of the approaching new year.  Are you slowing down as the year-end approaches?  You shouldn’t! October is a month for deep reflection on everything you do and are doing in your life and business.   It is a refreshing month for deep thinking about starting new things and expanding your ventures to diversify, fostering momentum and motivation for the new year, before the end of the year. Remember, brand-building is long-term to survive and thrive in a disruptive digital economy.  AI Assisted Content Creation Most entrepreneurs, solopreneurs, startup CEOs, creators, and marketers are singing hallelujah for AI advancements.   But at the same time, fear further serious distortion of their brands' reputation and stability from constant disruptions.   And AI generated content also comes with superficial use of the language that distort your brand style in communication and voi...