The Joyful Copywriter

It is a joy to be back with you, as one of our readers and supporters, with the same mindset of brand building in the continuously disruptive and distractive digital economy. Is your brand getting addicted and drunk from an overdose of AI tools, apps, and systems, resulting in broken work at your workstation or workplace? Anyway, 2026 is here, and be happy to be part of this new year, with the looming possibilities of making it a prosperous one for solid brand building. Thanks to diverse assistance from AI tools, apps and systems , all while maintaining focus on the purpose and value of your business venture. Broken Work or Human Distraction? As we return to work, it is advisable to take stock and audit your AI tools, apps, and systems to declutter your workstation or workplace. Most workplaces have become more like AI tools, apps, and systems workshops with constant disruptive changes and the adoption of tech tools.   However, humanity still matters in creating and building asse...

It's Christmas time again, a special time to appreciate Jesus Christ’s value and purpose, and how he managed to transform himself into a global brand that never stops influencing people all over the world. I don’t know about you, but actually, for me as a content creator, he is my role model in being creative, original, imaginative, inspiring, and empowering in branding and marketing for solid brand building.    His value and purpose, as translated in the Christian faith, is a clear case of solid brand building. Translating your value and purpose means you can define what you do and why you are doing it. What Your Target Market Needs Jesus understood what the world needed. There, laid his value and purpose in promoting the Christian faith. So, where are you? What are you doing with your own value and purpose so far in the market? What does your industry and niche market need that you can provide in a unique way for differentiation and competitive advantage in 2026? That sh...

As 2026 approaches, reflecting on 2025 highlights will build momentum and excitement to continue being part of the new era of AI in digital marketing. Unfortunately, or fortunately, it is no longer about iconic branded fame for influencing the market. But personal brand fame from influencing the market through brand building and AI overviews. Fame and Influence in the Creator Economy Fame and influence have evolved, with personal branding and creative work on platforms like YouTube and Spotify shaping a new context for fame and influence in the market. It is no longer about Broadway and Hollywood or any Traditional Producers or Publishers. But an innovative and creative approach that levels up how consumers and users respond to who influences and what influences them in the market. So, branding and marketing in the AI era have become more human-centric for transformative influence and impact . Being a creator based on your passions is fast disrupting the traditional influencer economy....

Are you still shopping with fear of missing out?  You shouldn’t .  That makes you buy stuff you never use and of no value or purpose at home. And mainly from overstocked brands with duplicated items that choke the market. Which makes shopping an overwhelming experience.   Be value and purpose-driven in your festive shopping for a clutter-free shopping experience from  human-centric brand promotions that put value and purpose at the forefront.  Brands have come to realize that value and purpose-based bargain promotions make seasonal shopping more meaningful and valuable. So, most of their items must be value and purpose-based to contribute to your well-being and create a better user experience for their users and consumers. What is clutter free shopping experience?                                    It is shopping with some sense and sensibility about value and purpose-base...