The Joyful Copywriter

  Marketing is not about your English or any other language, or your writing style as a copywriter or content creator. It is about the subject matter and the essence of your brand, based on the purpose and value of your business venture. That means your  marketing and branding should be based on the vision, as clarified in the brand promise and elaborated in the unique value proposition statement.   Consumers don’t buy products. They buy perceived value and experience, as in the following practical exposure of the customer’s purchasing journey. So, your marketing should spell out the purpose and value of your business venture. Here is how; Make it Topical In brand building, marketing is not about saying; "Look how great our product or service is.” Nope.  It is about being topical and making your brand interesting and captivating to explore, creating an immersive, interactive experience that sparks curiosity and questions.   That means your marketing and brandin...

Forget sustainability as in green living for environmental care matters. Think sustainability as in long-term business economic viability and profitability for longevity in the market. And enhance it with evergreen content to amplify your business brand identity in the creative digital economy. Be it about products, services, ideas, or perspectives. Make sustainability lead growth. Not the other way round. Sustainable Growth This is not about focusing on growth. It is about focusing more on sustainable growth without straining your brand-building mindset, which focuses on long-term economic viability in the market. Brand building has never been about hustling for fast deals and sales.   It is a long-term process that calls for planning and strategy, not just overemphasizing greening and greenwashing for brand image in the market. That is mostly used as a marketing tool for eco-friendly products. In this blog context, sustainability is brand building for longevity in the market. S...

  Is your marketing turning into AI research and race? It shouldn’t! Digital marketing is marketing with a human and humane face. And there shouldn’t be any gimmicks in making it work. It is business and therefore needs strategy. That means no gymnastics; it’s not a sport, nor should it have rehearsals. It’s not an acting performance. That is why it needs a holistic, humane approach to achieve relatability and connection with the target audience.  You read us right: no marketing gimmicks. Brand building based on the purpose and value of your business venture is the new game and currency. Brand Building A brand-building mindset is the strategy for claiming your position for solid brand building. No marketing gimmicks means no faking or lying about your brand. If you are cheating in the market, you must say so and tell your audience why. Usually, it happens with some marketing agencies and brand ambassadors to get their impressive dues from their clients. Like those brands that...

What are the implications of this in digital marketing? That means brand strategy over cheaper, smarter tools for solid brand building.  Therefore, more focus on brand building for brand identity and visibility is the new game and currency.  Everyone would be scrambling for these cheap and smarter tools, apps, and systems. If everyone can afford them, that means a more generic approach to AI-generated activities with little variation that reflects brand identity in the market.  Brand Strategy Cheaper and smarter systems won’t save your business. Brand strategy will. That means thinking differently about branding and marketing strategies. You know how most people are wired for shiny objects, with digital marketers always chasing the next big thing.     The more tactfully it promises easy wins, the hotter and hyper it becomes in the market. And its adoption becomes infectious. While adoption and adaptation to technology have become a marketing slogan in ...