How Corporate Identity Mentality Compares to Brand Identity in Digital Marketing
Has the romance between you and your customers become toxic and distant? And marketing your business, nothing exciting but a burden on yourself as a founder and to your stakeholders? It shouldn’t. Someone might want to ask, why refer to romance in business? September brings that sense of the desire to change with that passionate and refreshing feeling of renewal in spirit and falling head over heels in love with anything you do. Be it love in a romantic sense and love for what you are doing. Seriously, in business these days, you need to have that romantic drive and passion to remain the hero and heroine of your brand for the power to be the knight in shining armor of your target audience and users. They should fall head over heels with you and your offers in the market. However, that doesn’t come easy in today’s market, where the demography of the market segment is composed of the millenniums. Gen Z, Y, and a few digital-minded baby boomers with their deep sense of marketing ...