The Joyful Copywriter

Do you always complain about irrelevant online adverts thrown into your face for attention and hardly see them as helpful and valuable? I also used to find it irritating until I realized it was me who was dodgy online as a personal and business brand. Perhaps you are playing hide and seek with your online presence and digital footprint. That is why you might feel that way during your accidental brisk and brief moments of online browsing. Why You Should Care Are you a traditional business person who hardly browses and surfs the internet for shopping and exposure to the outside world of your business? You are not alone; most traditional mindset business people are like that. They never think of surfing and browsing the internet leisurely to see what other brands offer to appreciate the effort they put into making the internet a more user-friendly environment to shop and explore all the online shopping experiences and exposure to new ideas that suit the present-day business landscape. Y...

Value creation and addition are taking the entrepreneurial business landscape by storm. Especially in the agricultural sector in developing countries, with technology at the fore front of most of these agricultural projects. The inspiring element of most of these farming and tech entrepreneurs is their long-term approach with a human perspective of creating value for themselves, their employees, their communities, their nations, and the world around them. Value Creation and Addition as Entrepreneurial Guidelines Such ventures also create job opportunities as they expand from solopreneurship or home-based hustles into solid startup companies with an entrepreneurship mindset of being creative and innovative for solid brand building in the creator economy. So, besides being  a strategy for enhancing and fulfilling the purpose and value of your business venture in the market, value creation and addition are fast becoming guidelines for pursuing and fulfilling entrepreneurial dre...