The Joyful Copywriter

  Brand Building through blog marketing is unbeatable. Price lashing is a yoyo game based on die-hard traditional principles in the industrial revolution that do not build brands of high value guided by their values and purpose in the market. As an entrepreneur, solopreneur, freelancer, or startup company in the modern creative economy, the game of slashing prices does not promote solid brand building. But having your price questioned with an indication that it is expensive can be discouraging. However, you should never feel shaken and distracted from your brand-building and positioning guidelines and foothold, especially with clarity and confidence in the value of your brand and your principles in brand-building. Traditional Mindset of Price Perception Before Value Appreciation As a freelancer and solopreneur in a saturated market, I am learning to be proud of my brand and bold in defending the value I know it provides in my niche, industry, and the world. Here is my story and my ...

  As an entrepreneur, whether solopreneuring, freelancing, or startup company, your drive and desire are to build a valuable brand through good branding. So, how can you understand what it is and how to achieve it, like Canva , Google , Facebook , Apple , and Amazon ? I am not going to go into details about these brands. I only mentioned them for their global presence and value. And how valuable they are, and how they represent good branding. So, what is good branding? And what does it involve? Good branding should not be as complex and confusing due to any disruptive marketing apps rolled out now and again in the market. It should be creative and holistically based on the purpose and value of your business venture. Complexity clouds your brand purpose and value. Visual elements like logos and color palettes do not define the problem the brand solves in the market. Remember, brands don’t just happen. You create a brand around solving a clearly defined problem. Brands help simplif...

  Many traditional business owners and some entrepreneurs do not understand the significance of blogging on a business website and its potential to make your brand appreciates high value on the market. As a business owner, entrepreneur, freelancer, solopreneur, or startup company, I would not like you to fall into the same trap of ignoring the significance of blogging on your website in all your marketing efforts. So let your quest and hunger to create wealth for generational blessing and achievement be financially fulfilled for peaceful nights knowing that your brand is being marketed and claiming your authoritative presence 24/7 on your business website through blogging. What is Blogging?     Blogging is writing a series of categorized web content blog posts that are systematically published. In our case here for blog marketing, I can say they are published with the commercial purpose and intent of brand building and raising awareness of your business to attract qu...

  Smart adoption and adapting to technology that enhances the traditional way of doing things is one way you can ensure balance for survival and success as a freelancer and solopreneur. In my last post, I explored old traditional marketing tools that can help promote your brand offline. In this post, let’s dive deep into tools that help establish your brand online. The internet has opened all opportunities and possibilities for a solid online presence. Especially in the freelancing industry, where it has opened doors to work remotely anywhere you want, when, and how you find it suitable. All you need to solidify is your online presence, authority, expertise, and connectivity. So here are the most user-friendly and undisputed online marketing tools you need for your business venture as a freelancer, solopreneur, and startup company CEO. Domain name That is your online identity. It is the web address of your site, like the physical address of your apartment or house. It indicates h...

  Have you ever realized that monitoring yourself as a freelancer for high productivity is the top priority in upping your game in the industry? Especially with the freedom, you have of working from home alone. You have to create a lifestyle that allows you to maintain a sense of responsibility and high productivity for scaling. And establish a more productive lifestyle that can boost your confidence in exploring and executing all projects that will allow you to grow and develop in your industry. As a freelancer or solopreneur, this means avoiding remaining sluggish at home and burying yourself in projects in your pajamas. You have to know how you define and perceive your role as a freelancer and how best you manage yourself to avoid any stresses of working solely on your own and being home-bound in most of your work. Here are some Lifestyle Habits that help boost productivity as a freelancer and solopreneur. Bathing & Grooming There is a time when you wake up and feel you do...