The Joyful Copywriter

Funding becomes a threat to brand building when the funders focus more on unrealistic growth. The one-sided romance between founders and funders can be controversial in holistic branding, which focuses on service above self ,    Funding always comes with conditions for founders, disguised as fast-tracking and accelerating growth. But is it as straightforward and valid as it sounds? And is it as advertised by investors and funders, especially in the present entrepreneurial world? Being Entrepreneurial Entrepreneurship is not about fast business growth. It’s being entrepreneurial, where you can be creative. And resourceful with what you have. That boosts solid brand building.  It is a strategy for building your own brand under no financial pressure to please investors.   Most of the time, you end up dancing to their whims for fast returns without realizing your purpose and value in the market. Entrepreneurship isn’t solely about fast-tracking money-making. It is being ...

Relying on heavy capital investments to achieve rapid, massive business growth can be risky.  It misses the essence of solid brand building. That focuses on value creation, not cash flow from funding.  If cash is flowing without value, it is most likely to float in inflation due to a lack of value creation.   That devalues the economy to which you should contribute from brand building for sustainability in the market. Is applying for funding a strategy for growth? That is debatable, and I would love to hear your thoughts at the end of the blog post. Should Growth Start with Cash Flow? That is the hot debate to inspire creativity and innovation in brand building. There is a popular advert that goes like this: ‘Growth starts with cash flow’ and promises expert support from its application team.   That sounds sort of strange. It’s like marketing and selling money to a business venture that hasn’t even figured out its purpose and value in the market. Growth is about put...

Are you drowning with the finishing touches of the year as an entrepreneur? You are not alone. Besides following up unpaid and outstanding invoices for accounting and tax returns, the end of the year comes with all sorts of responsibilities and finishing touches of the year as an entrepreneur.   Unfinished projects can drown you in the fear of seeing the year fast coming to an end. Most of the time, you might even hesitate to close doors or shut down and plug off the business laptop screen. So, how best can you set your mind at peace and unapologetically switch off to get inspired by the festive celebrations? Mindset Change Change your mindset and be positive with the best you have done so far and all the effort you have put into your brand-building process and journey. The goal of any startup business is to survive and build brand identity and awareness in the market.   Especially when you are struggling financially and still laying a strong foundation to see what is w...