The Joyful Copywriter

Personal branding is not your heritage or royalty-related name. Neither is it your profile face or style. It is your personal identity in relation to your conceptualized business idea in the market. Therefore, using your name for your business venture is not the right way to define personal branding for business branding. No, not really! Most names hardly bring out that contextualized business sense and sensibility for solid brand building. That Missing Dimension Have you ever looked at your boss, founder, or CEO and felt that something is missing in their aura for the brand? It is not about their face or style. No, it is about that thing that enhances what they are creating and building. That thing called personal branding can never be bought or borrowed. It comes from within in alignment with the conceptualized business idea for solid brand building. That is why a few can get it clear and relevant for solid brand building. And that makes it challenging to relate personal branding to...

A personal brand means you believe in yourself and are self-aware of your identity, skills, purpose, value, and market values. When you are a branded personal brand, you are more of the identity of the business brands you are attached to and the products and services of those business brands. Your identity becomes overshadowed by those brands, including their identity, voice, purpose, and value, which you use to optimize their brands at the expense of your personal brand. Why We Care Who are you in your brand-building process and journey? And what is the purpose and value of your brand? You have seen that the personal branding concept is simple, but social media marketing vanity metrics have corrupted it to a branded person rather than personal branding. So, what is the true meaning and essence of personal branding? The new awakening reality is that personal branding is not the glitz and glamour flouted on most social media platforms.  Most social media platforms rate person...