Five Aspects for Building a Sustainable Brand in a Digital Economy
Success in brand building is not an overnight achievement. Most entrepreneurs in the creative industry have come to realize that things do not just happen. Every successful story has a heartfelt and inspiring story behind it. So, from that understanding, it is clear that it takes a long-term approach mindset to turn any entrepreneurial story into glory. And that is always shaped by the entrepreneurial mindset of the personal brand behind the creator and builder of the brand. And with our nosy tendencies to sniff what is good and what is empowering in most of the stories we search and research, it is inspiring to know that any brand-building process and journey has traceable steps to make it happen online and offline. The steps you take should not be in disintegration of the purpose and value of your business venture but a streamlined process for solid brand building. Brand Building Reflections When we started this story of having some brand-building sense and drive, no matte...