Brand Building Milestones You Can Celebrate as an Entrepreneur:
In the excitement of seeing 2023 coming to an end and the merry mood of Christmas, reflecting on the good and the bad of 2023 should give any brand some momentum to see how they can map their way forward in their brand-building journey, especially in a volatile digital landscape where Generative AI tools are vying to take over the digital marketing ecosystem despite their noted shortcomings since their experimental introduction in the digital marketing landscape. Reflections on Personal and Business Branding [Open AI] In our previous blog post, we reflected on the strength of personal branding and its effects on business branding. You are what your brand is and would be in the market. That was about the Open AI’s CEO, Sam Altman, and how the Open AI leadership board treated him and came out as a protagonist in the chaotic incident to the extent of being ‘labeled as the 2023 CEO of the year’. Though that observation is subjective, it can be something that the company might...