The Joyful Copywriter

The creative digital economy centers around individual creativity, knowledge, experiences, skills, and talents with an entrepreneurial mindset approach to explore and package them into a brand. Those abilities, when well explored, exploited, packaged, and strategically marketed, have the potential to generate wealth and create job opportunities in the digital global economy.  Here is the thing. Brand building with zero entrepreneurial mindset will limit creativity and innovation for incorporating holistic and human-centric values in value creation in the creative digital economy. Remember, business has become more of internetpreneurship. So, as a business owner, freelancer, or startup, adopting an entrepreneurial mindset approach in your brand marketing strategies will make your brand-building journey exciting for sustainability and success in the digital market.  Business Mindset A business mindset with zero innovation can be a dream and vision killer. It limits your imaginati

An interesting reflection on our On Brand Building Calendar , we realized we are on track with our up-to-date inspirational calendar in brand building. June has been a month for exploiting your knowledge and information for high-value creation. July was for exploring your experiences and exposure for confidence. If you didn’t cultivate that mindset in your execution, don’t worry, it is not always a one-size-fits-all and a-cook-cutter business. Creativity and innovation here and there make your brand-building journey adventurous and exciting. Now here you are in August, which is always an exciting time to reflect on how far you have come since the beginning of the year. Reflection on Your Brand Building Assets August should reflect all the strategies you have put together and how they work together to bring your brand-building effort into perspective. See what is working, where you need to put more effort, and how best you use your already designed branding elements to enhance your br

Use Experience is the heartbeat of value creation in the digital economy. It has become accepted and allowed to rule the digital marketing world. However, most people find it intimidating and confusing to create and provide value that satisfies their customers, especially in the present-day mayhem of AI tech chatbot generative threats in the digital business landscape. User Experience is not limited to online responsive and mobile-friendly shopping and purchasing valuable and quality product provision. But also, graphic designers, tech engineers, service providers, content creators, and marketers to implement more human characteristics and customer-centric strategies in their business processes and operations. Clarity of User Experience in Digital Marketing So, as an entrepreneur and marketer, you need to get into the practical and functional grips of this concept for sustainability and success in brand building. However, floaty and bouncing AI tech designs and heavily automated busi

  Consistency is a real buzz in brand marketing. And we believe in it and live for it. It is our principle for sustainability and success in solid brand building . Yet, achieving it can be elusive and mythical, especially in the business landscape where most entrepreneurs are still at the crossroads of the flirty AI tech-driven economy where the AI tech apps and tools have turned internet entrepreneurship into a gold rush.  Most still wonder whether the traditional profit-centered marketing and sales strategies are better to stick to for their needs or go with the flow of AI tech chatbots hyper . This blog post, fellow entrepreneurs, solopreneurs, creators, startups, freelancers, business owners, readers, and followers, is to celebrate consistency in our brand-building journey. We are glad to be an inspiration and of service in your brand-building journey.     Consistency as Key for Stability   Consistency is the key to keeping things real in a volatile economy where AI tech disrupt