Showing posts from February, 2023

Entrepreneurial Mindset Elements to Level Up Your Brand Building in 2023

The internet was created and has reduced the world into a global village, making the entrepreneurship cruise ship inclusive and visionary. So, it's up to you as a creator, solopreneur, freelancer, startup, and business owner as an entrepreneurial crew member to keep cruising and diving for entrepreneurial  fishing in the creative economy. The internet is never stopping evolving and being globally inclusive of anyone like you, as long as you have the following aspects to take the opportunities to head on. Nothing will touch and stop you.     So, as we get deeper into the year, it helps to focus on the entrepreneurial elements that empower your entrepreneurial spirit in brand building. The brand-building mindset is taking the creative economy by storm. It is no longer about starting a business but creating and building a brand. Are you choosing to remain behind with a limiting mindset of doing a nameless business? Your progressive mind in entrepreneurship will take you higher and fi

AI Chatbots? How To Remain Human Centric in Content Creation:

As a marketer, entrepreneur, solopreneur, freelancer, startup, creator, and business owner, the algorithmic content creation war in the Artificial Intelligence industry can be distractive and disturbing with fear of the unknown and the future in digital marketing and brand building. This cyberspace war and competition in the Artificial Intelligence industry has left many in the digital search engine market wondering what its implication is in content marketing. Especially with most high-tech giants like Microsoft, Google, and Open AI getting involved. However, it seems they are missing the essence of the human-centric and holistic approach of the internet’s initial objective with the pioneer creators. That efficiency and reliability in the accessibility of data and information are the top priority and should remain so. Their focus is competing to dominate the market share in the fast-growing AI industry. Human Centric Focus Ironically, the lead tech giant competitors cite their value

How Blogging Optimizes Your Business Website for Solid Brand Building

In the last blog post, I explored a business website as a network platform for brand building. Now let’s see how blogging optimizes your business website. Blogging is a powerful marketing tool that should be part of any strong marketing strategy that needs to level up brand awareness for solid brand building. It helps create context as part of your overall content marketing strategy for positioning your business online. It is a powerful key to any digital marketing strategy in Content marketing. A business website without a blog will remain in the silent mode of the present-day saturated and noisy digital global market. Your business needs a voice with a contextual tone to express itself and stand out in the market. Blogging enables the creative expression of contextual opinions and viewpoints of value in your industry and niche. The Creative Power of Blogging You must make your business present, well-heeled, and solidly positioned with a voice and tone. No competitor should mute yo