Work With Me











                                                                   Contact 

Comments

Post a Comment

Popular posts from this blog

What is AI Powered Digital Marketing in Brand Building?

Image
The introduction of change in any industry is always confusing and costly. It is even worse and scary in the tech industry, where technology has always been intimidating and disruptive.  That is why there should be a process for introducing any tech tools, especially those that affect the business landscape, where brand building is a long-term process and needs a strategic approach to avoid disruption, distraction, and confusion in already established systems. So, in digital marketing, especially content marketing, fear, and confusion might be whether SEO has flipped for Google's SGE [Search Generative Experience] optimization or whether these two frequently misunderstood content creation strategies have become synonymous in AI-powered Digital Marketing. Before diving in, you might wonder what AI-powered digital marketing is now. What is AI Powered? The term looks scary, especially if one still has the hangover scares of ChatGPT and its hype in the market. Then, find out l...
Read more

Black Friday as a Long-Term Marketing Strategy for Brand Building

Image
  Do your advertising and marketing campaigns always come out as short-lived and fade away with the instant excitement of targeted moments? They shouldn't! Black Friday advertising and marketing campaigns are overwhelming for most marketers. It demands planning. Yet it is short-lived. So, as a marketer, that can be discouraging and disheartening in meeting your conversion target and ROI. However, there is a smart way around it. Think long-term in your planning and preparations for any instant targeted shopping moment.   Black Friday Advertising Campaigns Have you ever wondered why it is Black Friday ? Most retail brands in the ‘red’ that symbolizes losses finally moved into the ‘black’ to signify profits in the positive mood of using it as a marketing strategy to boost brand awareness for the long-time and busy festive season shopping mood. So, it is finally and loudly here with Christmas bells in the air after a long process of putting everything into place as preparations f...
Read more

How To Make Your Brand Influential in The Market Through Blogging:

Image
  Last week I explored why you need to create a brand, not just a business. The thread in the story was to make your business easy to market. In short, I can say it was to make your business brandable and marketable. I don’t know about you. As for me, I have always believed marketing should not be rocket science. It should not be science but creative and humane through blogging. The marketing industry is a flood of the same story of creating founder stories of your brand. But look here, guys. Is that the right formula in digital marketing, specifically Content marketing? The bottom line is the content must be relevant and of value to the target audience. Not standard and uniform on all online platforms. The whole internet and networks have the same old story of carving the founder story. What if you are just a creator and have no story to tell about how you got involved with what you are doing. So, crafting founder sad stories for brand building and awareness hardly drives qualit...
Read more