What Defines Brand Value in the Digital Economy?
The Digital Market is solely for creating value for revenue generation in the digital economy. However, to enhance the brand's digital presence and positioning, your brand should be able to do more than income generation and profits but focus on its higher purpose. Your business purpose is the integral and central axis for brand building. That incorporates fulfilling the brand promise, the unique value proposition, brand value creation, brand value, and equity. These aspects make up the fertile ground your brand will be well-defined and sprout its digital presence, identity, awareness, and positioning in the market. Digital Economy In the present digital economy, entrepreneurs no longer base businesses on local vicinity and affordability of products or services. But by quality and value provision, online presence, positioning for customer experience, and building brand identity and awareness in the digital economy. So, your business venture needs to be well defined as a brand t
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