The Joyful Copywriter

  Have you ever wondered why it is Black Friday ? Most retail brands in the ‘red’ that symbolizes losses finally moved into the ‘black’ to signify profits in the positive mood of using it as a marketing strategy to boost brand awareness for the long-time and busy festive season shopping mood. So, it is finally and loudly here with Christmas bells in the air after a long process of putting everything into place as preparations for this busy festive shopping season. Black Friday advertising and marketing campaigns are overwhelming for marketers and need long-term planning. Marketing factors and logistics should be in place before you open doors for people to fight for bargains. Whether offline or online.   However, as an online marketer and business owner or entrepreneur, those preparations you have already made should automatically uplift and boost your brand presence and influence throughout the whole festive shopping fever.   So, it is a worthwhile effort and investment to consolidat

  What a year in the Digital Marketing ecosystem! It was a year of ChatGPT and Generative AI tools competing for attention and consumption in the market. The marketing landscape suffered heavily from threats by AI Generative systems! And will continue complicating what to use and not use in digital marketing. However, you cannot build a digital brand with zero AI tech tools, especially in the present digital economy landscape where Generative AI tech tools and Large Language Models are fast dominating the whole business ecosystem with their capabilities in natural language processing, machine translation, and natural language generation. That means the way forward is to adopt, adapt, transition, assimilate, and change the traditional systems for sustainability in brand building. AI Tools in Digital Marketing It is a fact that digital marketing  should not be like traditional marketing, where you need heavy banners, ladders, and hammers to hang advertising banners on highways and st

As the Black Friday shopping mood slowly catches up with everyone, especially the marketing campaign managers and all digital marketers crafting their marketing campaign messages to kill it in the marketplace. It is imperative and helpful to remember that brand-building is not a one-sided affair. It is holistic for crafting wholesome marketing campaigns that enhance brand marketing efforts through blog marketing.   A marketing campaign is a long-term approach to promoting your brand products or services through multiple mediums on different types of media. Here, it is a matter of mixing the organic and paid strategies and establishing a synergy through relevant and engaging content that revolves around and highlights the purpose and value of your brand. Let’s dig in and explore the holistic views of how your marketing campaigns should enhance the big picture of your brand. Purpose Centered Purpose-centered marketing campaigns should align with your value proposition and provide direct

The internet business landscape is thirsty and hungry for creative and innovative entrepreneurial ideas and perspectives in value creation for solid brand building.  So, brand building should be all about creating, innovating, branding, marketing, and promoting the value of your brand and bringing it to the attention of your target audience for building brand awareness and long-term business relationships that will sustain your business even in hard times.  Brand building is along-term process that involves all skills that any modern creator and entrepreneur needs to master in today’s digital economy. So, let’s explore these aspects and see how they optimize the value of your brand. Creating The internet is sinking deeper into scrappy and duplicated ideas and digital items. People are craving new perspectives and more practical and functional digital tools. The AI Machine Learning tools have become too disruptive . Some creator entrepreneurs long for more creative and stable digital s

Why are you marketing what you are selling? And of what value is it to your target market and persona? Those are the marketing questions you should start with in your brand marketing strategies for solid brand building. If you can’t answer it by looking at the purpose and value of your offers in your industry and niche, it is time to go back to the drawing board and figure out your business purpose and value in the market. That will guide you in building a brand, not just a business. Businesses sell, and brands market to help their customers and users. So, with the creator month fast ending and marking the end of the year, looking back at your brand marketing efforts would help prepare you for next year as you continue your exciting brand-building journey. The biggest challenge as a creator in a volatile economy is remaining focused on your breakthrough entrepreneurial idea and how to build it into a brand of influence and impact online. Remember, brand marketing strategies should