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How To Focus on Value Creation and Addition in a Creator Economy

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Value creation and addition are taking the entrepreneurial business landscape by storm. Especially in the agricultural sector in developing countries, with technology at the fore front of most of these agricultural projects. The inspiring element of most of these farming and tech entrepreneurs is their long-term approach with a human perspective of creating value for themselves, their employees, their communities, their nations, and the world around them. Value Creation and Addition as Entrepreneurial Guidelines Such ventures also create job opportunities as they expand from solopreneurship or home-based hustles into solid startup companies with an entrepreneurship mindset of being creative and innovative for solid brand building in the creator economy. So, besides being  a strategy for enhancing and fulfilling the purpose and value of your business venture in the market, value creation and addition are fast becoming guidelines for pursuing and fulfilling entrepreneurial dreams for s

How Brand Clarity Boosts Confidence in the Digital Global Market:

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Thrive Global is no longer just an imagination or a business name of the  Thrive Global  company. It is now a reality to pursue and live for it. Going global and shipping abroad has become every entrepreneur’s dream. Most entrepreneurs in almost all sectors seem to grasp the brand-building sense based on value creation and value addition in their entrepreneurial ideas and pursuits. That is from the deep rural of any country in the world to all the urban mindset of making it big and living the reality of their creative passions and entrepreneurial digital lifestyles. Whether as a Youtuber, an artist, an African cultural fashion designer, a homestead farmer, or an agri-prenuer in the rural setting or urban. That global dream is strengthening the brand-building mindset through appreciating technology and digital marketing strategies. Globetrotting Mindset So, with that global dream and the globetrotting mindset for recognition in the digital global world, presence and visibility online i

Five Aspects for Building a Sustainable Brand in a Digital Economy

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Success in brand building is not an overnight achievement. Most entrepreneurs in the creative industry have come to realize that things do not just happen. Every successful story has a heartfelt and inspiring story behind it. So, from that understanding, it is clear that it takes a long-term approach mindset long-term approach mindset to turn any entrepreneurial story into glory. And that is always shaped by the entrepreneurial mindset of the personal brand behind the creator and builder of the brand. And with our nosy tendencies to sniff what is good and what is empowering in most of the stories we search and research, it is inspiring to know that any brand-building process and journey has traceable steps to make it happen online and offline. The steps you take should not be in disintegration of the purpose and value of your business venture but a streamlined process for solid brand building. Brand Building Reflections When we started this story of having some  brand-building sense an

Characteristics of Quality Content for Solid Brand Building in the Era of AI Algorithms

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In Digital Marketing, content has always been king and a gateway to Google search on the internet. So, quality content that is relevant in today’s business landscape has become imperative. The aftermath of the March Google Search de-indexing vast amounts of URLs from the Google Search index was a wake-up call to many who had their websites obliterated by Google in recent months. The main drive behind all these Google updates is to make creators, marketers, and site owners focus on creating helpful and reliable content that is people first, not search engines first, with the idea of wanting to manipulate search engine algorithms.   So, how best can you turn the tables against all the past and coming Google Search Engine Algorithm updates ? Quality content is the answer and solution to betray any Google Search updates and remain focused in your brand building process and journey. Why We Care? The controversy comes from the requirements of Google from content creators and publishers. A