Human Characteristics That Add Value to Brand Building in The Digital Economy

The marketing industry is forever evolving in the creative digital economy. You can automatize your brand-building strategies as an entrepreneur, solopreneur, intrapreneur, freelancer, creator, and business owner. But still need something more than your tech talents and skills to survive and succeed in the creative digital economy. Your character, mindset, and outlook on life and business will enhance your skills to succeed in building your brand. There is an outcry in the business landscape and corporate world about burnout, for there are human characteristics that you cannot automatize and automate but bring more value in brand building than technology. Reflecting on our Brand-Building Tips calendar , I realized May was a month for digging deeper into your talents and skills and maximizing them to improve productivity as an entrepreneur or intrapreneur. Schools and colleges do not produce soft-skilled individuals, intrapreneurs, and entrepreneurs. It takes a lot of effort in life an