The Joyful Copywriter

As digital marketers are fast battling to remain human and humane against AI generative systems, sticking to strong values in the market will ensure you don’t lose grip on the essence and meaning of value creation for optimizing your brand value and equity. Your brand value is the byproduct of your values in big or small entrepreneurial projects. And your belief system will build your brand value and equity. That is why most people get mesmerized by the brand-building mindset. Don’t be one of those people. Defining values in your belief system in business will shift to a brand-building mindset focusing on purpose and value for the benefit of all parties concerned. Why We Care     Do you sometimes confuse values as the plural form of value in branding and marketing? These terms can be confusing in brand building. But they shouldn’t, especially in the context of brand building. Here is how to clarify them in the context of brand building.   The simple business context yo...

Your brand voice starts with understanding the purpose and value of your business venture with clarity from your vision and mission in the digital market for impact and influence in your industry and niche. Content creation based on the purpose and value of your business will ensure the creation of a powerful brand voice that no one can shut out. A strategic investment in branding and marketing through blogging based on the purpose and value of your business venture is one way you establish a brand voice. So,  invest in blog marketing with your content creation based on the purpose and value of your business venture for solid brand building. Why We Care Internet users and content consumers are getting overwhelmed and tired of cheap curated and archived messages in silos of social media platforms. They seek quality content messages and meaningful long-form content rather than quantity AI-generated distractive video images, Tik-Tok dances, and luxury lifestyle parades on m...

Are you drowning in decision-making about AI applications? You shouldn’t! The long-standing principle for using anything is; “Everything in moderation.” Too much use of AI tools and automation might compromise your creative and critical thinking skills and application of common sense in your business processes and operations in brand building.   Why We Care Relying too much on technology, especially with AI tools and apps compromising human mental capabilities for deep thinking, should be moderated to leave room for critical thinking and innovative application of AI tech tools for practical solutions in the market.    So, productivity should not solely rely on AI tools and apps. Remember, productivity does not happen randomly out of context but within context and systems that humans understand better than machines.   Business processes and operations need context and systematic analysis from human reasoning, which relates closely to the problems your business seeks...

In this era of technological advancement and AI takeovers, keeping abreast of everything in digital marketing can be overwhelming and confusing about what to adopt or drop in your branding and marketing strategy. So, are you a marketer, creator, and entrepreneur who sees a website as a traditional and old-school marketing tool and no longer of value in digital marketing for brand building due to distractive and disruptive trendy AI marketing tools and apps? You shouldn’t! Why We Care Discarding a website as an old-school digital marketing tool for brand building is a fallacy and a lie by most, who have always seen it as a liability, not an asset of value in amplifying brand building. Most traditional businesses have never come to appreciate the value and benefit of a website since the creation and development of the internet into what it is today through Google. Trendy AI marketing tools and apps will always come and go, but a website will always stand its position as a robust brandi...

January is over, and we are already getting deeper into the year. It is proving to be an exciting year, where more people are fast opening their minds to the reality of branding and marketing based on the purpose and value of your business venture. Already, there is a scare in the AI tech domain that you should overlook and focus on your business pursuits and dreams. Tech AI tools and apps are forever going to be there. But you should not get scared of them, as long as you do not lose your humanity and drown in tech tools and apps and their fast and furious battle for dominance. There has been a buzz about DeepSeek AI Large Language Models recently released with the Second DeepSeek- R1  complimented as an impressive breakthrough in the AI tech industry. That caused a scare, showing the AI race will continue to be a tight competition for recognition and domination in the tech domain. Why We Care There is no freaking out, especially with a brand-building mindset, no matter how adv...