Posts

Should Small Businesses Have a Website with a Blog?

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That is debatable. But be in the know. Learn to make learned and informed decisions for solid brand building in the digital economy. In the present entrepreneurial business landscape, which is continuously becoming digitized and dominated by emerging technologies like AI marketing tools and apps, any business should strive to create its own home space for feeling at home with tech tools on the internet. Remember, technology can be scary and intimidating if you fail to embrace, adopt, adapt, and transition to using it . The easiest way to learn to feel at home with any digital transformation so much needed in the present-day creative digital economy is to have a simple website. What About a Blog? A blog is another story, but a website is a must and non-negotiable for the surface appearance of your digital footprint and presence. When you want to go deeper with the substantial meaning of your business concept and its offers on the market, long-form content is the way to go.   A blog s

How Brand Building Mindset Helps in Managing Business Projects:

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The present-day digital economy revolves around creative and innovative project execution for brand building and effective digital marketing. Are you willing to ease your way into the oversaturated digital market? You are not alone. We are all in this together. Whether you are an entrepreneur, solopreneur, freelancer, creator, small business owner, or a startup CEO in any industry like tech, retail, e-commerce, or real estate, effective project management and execution is the craft and game in entrepreneurship for solid brand building. Doing that with a brand-building mindset has become the new marketing strategy that any entrepreneur who wants to up their game in their industry or niche should not underrate and overlook. The Brand-building mindset is the cryptogram for survival in the creative digital economy. That has become more project-centered with the rise of the creator economy in the most dominating industries like technology. It helps to treat any business undertaking as a m

Is Your Venture a Startup or a Small Business?

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The startup concept does not only refer to tech-related ventures. However, the misconception of startups as high technology-related ventures has already found deep roots in the entrepreneurial world. Everyone wants to be a tech startup founder or CEO.   Just by intensive virtual immersion into the digital maze of the AI tech industry since November 2022, with the introduction of Open AI ChatGPT into the market, you can see how venturing into AI tech startups is the hype of attention in the tech industry and business world. Unfortunately, it is not as glamorous and a billion-turnover goldmine dream as most tech enthusiasts seem to portray it in the tech entrepreneurial business world. Building any business venture into a brand, needs going deep with what you bring to the digital global world, especially since the Open AI ChatGPT launch and introduction into the market.   Most AI tech ventures hardly survive the prototype stage. And those that go through it, like Open AI, find it hard

Make Selling Humane Through Digital Marketing

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Selling is tough. You are right. And you are not alone, for that is how the traditional business model has made it to be. However, changing your mindset and approach to adopt digital marketing strategies that integrate selling with branding and marketing will make selling more holistic and humane. That makes it more human and customer-centric for solid brand building through Digital marketing. So, explore and learn how branding and marketing make selling more holistic and humane in the global digital economy. Let’s dig in for the why, what, and how of it all and experience your own “aha” moment. Here is why you should integrate selling with branding and marketing in digital marketing. Why Branding and Marketing Before Sales? Branding is the soul of marketing and the basis for brand building. So, selling is a result of effective branding and marketing. You cannot sell products or services that your target customer and user do not know about and identify with and have no clue about t