What is AI Powered Digital Marketing in Brand Building?

The introduction of change in any industry is always confusing and costly. It is even worse and scary in the tech industry, where technology has always been intimidating and disruptive. That is why there should be a process for introducing any tech tools, especially those that affect the business landscape, where brand building is a long-term process and needs a strategic approach to avoid disruption, distraction, and confusion in already established systems. So, in digital marketing, especially content marketing, fear, and confusion might be whether SEO has been flipped for Google's SGE [Search Generative Experience] optimization or whether these two infamous content creation strategies have become synonymous in AI-powered Digital Marketing. Before diving in, you might wonder what AI-powered digital marketing is now. What is AI Powered? The term looks scary, especially if one still has the hangover scares of ChatGPT and its hype in the market. Then, find out later that C...