The Joyful Copywriter

The introduction of change in any industry is always confusing and costly. It is even worse and scary in the tech industry, where technology has always been intimidating and disruptive.  That is why there should be a process for introducing any tech tools, especially those that affect the business landscape, where brand building is a long-term process and needs a strategic approach to avoid disruption, distraction, and confusion in already established systems. So, in digital marketing, especially content marketing, fear, and confusion might be whether SEO has been flipped for Google's SGE [Search Generative Experience] optimization or whether these two infamous content creation strategies have become synonymous in AI-powered Digital Marketing. Before diving in, you might wonder what AI-powered digital marketing is now. What is AI Powered? The term looks scary, especially if one still has the hangover scares of ChatGPT and its hype in the market. Then, find out later that C...

Do you sometimes question whether you are well-positioned to thrive in the digital market? And whether your entrepreneurial journey is taking shape against the winds of change. You shouldn't panic. Nothing comes easy when you mean business for solid brand building in the digital market.   You need the courage and determination to remain yourself and be the best of yourself in what you choose to pursue in your entrepreneurial dreams.   That will make it an exciting brand-building process and journey as long as you focus on remaining human and humane in pursuing your vision and mission based on the purpose and value of your entrepreneurial venture. Why We Care Technology has always been intimidating, and it is forever evolving. AI-powered tech tools need to be considered carefully for integration. But the basics for survival and success in business and life never change.   So, what aspects of the digital economy should you adopt to thrive in the saturated business landsca...

As digital marketers are fast battling to remain human and humane against AI generative tools, sticking to strong values in the market will ensure you don’t lose grip on the essence and meaning of value creation for optimizing your brand value and equity. Your brand value is the byproduct of your values in big or small entrepreneurial projects. And your belief system will build your brand value and equity. That is why most people get mesmerized by the brand-building mindset. Don’t be one of those people. Defining values in your belief system in business will shift to a brand-building mindset focusing on purpose and value for the benefit of all parties concerned. Why We Care     Do you sometimes confuse values as the plural form of value in branding and marketing? These terms can be confusing in brand building. But they shouldn’t, especially in the context of brand building. Here is how to clarify them in the context of brand building.   The simple business context you ...

Your brand voice starts with understanding the purpose and value of your business venture with clarity from your vision and mission in the digital market for impact and influence in your industry and niche. Content creation based on the purpose and value of your business will ensure the creation of a powerful brand voice that no one can shut out. A strategic investment in branding and marketing through blogging based on the purpose and value of your business venture is one way you establish a brand voice. So,  invest in blog marketing with your content creation based on the purpose and value of your business venture for solid brand building. Why We Care Internet users and content consumers are getting overwhelmed and tired of cheap curated and archived messages in silos of social media platforms. They seek quality content messages and meaningful long-form content rather than quantity AI-generated distractive video images, Tik-Tok dances, and luxury lifestyle parades on m...

Are you drowning in decision-making about AI applications? You shouldn’t! The long-standing principle for using anything is; “Everything in moderation.” Too much use of AI tools and automation might compromise your creative and critical thinking skills and application of common sense in your business processes and operations in brand building.   Why We Care Relying too much on technology, especially with AI tools and apps compromising human mental capabilities for deep thinking, should be moderated to leave room for critical thinking and innovative application of AI tech tools for practical solutions in the market.    So, productivity should not solely rely on AI tools and apps. Remember, productivity does not happen randomly out of context but within context and systems that humans understand better than machines.   Business processes and operations need context and systematic analysis from human reasoning, which relates closely to the problems your business seeks...