The Joyful Copywriter

Whether you are an entrepreneur starting a small business, a creative artist, a YouTube video creator, or a writer, your mindset should always be brand impact and influence over income. That means value creation and addition. And treating your creative venture as a business, not a hobby. That will make you enjoy the journey without worrying about Google analytics, numbers, and algorithms. However, building a creative venture into a business brand is not easy. Neither is it an overnight success story, especially in a disruptive and distractive economy. Why We Care The creator economy is growing exponentially at 985 billion dollars and is estimated to increase by 40% by2030 . That means you can no longer sit back and relax with just personal branding. But get deep into business branding for solid brand building in the creative industry. So, why should you focus on building a business brand, not just a personal brand? Well, a business brand is more powerful than a personal brand. Busin...

Are you drowning with the finishing touches of the year as an entrepreneur? You are not alone. Besides following up unpaid and outstanding invoices for accounting and tax returns, the end of the year comes with all sorts of responsibilities and finishing touches of the year as an entrepreneur.   Unfinished projects can drown you in the fear of seeing the year fast coming to an end. Most of the time, you might even hesitate to close doors or shut down and plug off the business laptop screen. So, how best can you set your mind at peace and unapologetically switch off to get inspired by the festive celebrations? Mindset Change Change your mindset and be positive with the best you have done so far and all the effort you have put into your brand-building process and journey. The goal of any startup business is to survive and build brand identity and awareness in the market.   Especially when you are struggling financially and still laying a strong foundation to see what is w...

Hello. Are you wrapping up your brand-building strategy for this year and preparing for 2025? We are always here to inspire and empower your mindset for unique branding and marketing that promotes solid brand-building in digital marketing. Are you tired of putting in some marketing efforts with no clear metrics to measure the ROI of your marketing efforts   You are not alone; we are all in this together. The marketing landscape is constantly evolving, with digital marketing becoming complex and Generative AI tools and apps promising high SEO conversions. However, sit back and explore how user intent is the new marketing perspective in Digital marketing to deliver more personalized experiences to your target audience. Why We Care? The question is whether Generative AI tools and apps perform as they promise in digital marketing. Do AI models understand customer needs and insights into the real world of building customer relationships? Maybe some need deep learning from contextual t...

In the last blog post, we explored simplifying Black Friday shopping as a marketing strategy in the retail sector. One aspect we highlighted along the way was retail branding to ensure your business is not just floating in the market.  T hat means creating a solid brand-building space for your retail brand identity, positioning, presence, searchability, discoverability, visibility, and reach in the saturated market As an entrepreneur and marketer in a fast-paced digital marketing landscape, positioning your business as a brand can be overwhelming, for marketing has come a long way and has evolved to be more about relationship building due to consumers’ purpose and value-centered choices in their purchasing journey and decision making.  And if you want to create space for your business, a vocal voice, and space in the digital economy, think of brand building.   Brand Building Marketing in the traditional sense of targeting sales numbers has become a cliché, especially ...

Black Friday is here again.  As a marketing strategy, its power lies in promoting and selling retail products to a target audience at special discounts. However, simplifying the process will ensure you don’t compromise the purpose and value of your brand in the market.  That means sticking to your brand-building mindset without compromising your brand identity and value in the market. Maintain your retail brand identity online and offline. Retail Branding Though brand building has not been quite salient in the offline brick and mortar retail sector, it still needs to be considered to improve the buyer purchase journey. Therefore, retail brands must strive to make Black Friday shopping an online and offline seamless blended experience that amplifies user and consumer experience to bring back sanity and well-guided and guarded decisions in the purchasing process and journey. The brand-building approach embodies omnichannel marketing to simplify the whole marketing and sellin...