The Joyful Copywriter

Funding becomes a threat to brand building when the funders focus more on unrealistic growth. The one-sided romance between founders and funders can be controversial in holistic branding, which focuses on service above self ,    Funding always comes with conditions for founders, disguised as fast-tracking and accelerating growth. But is it as straightforward and valid as it sounds? And is it as advertised by investors and funders, especially in the present entrepreneurial world? Being Entrepreneurial Entrepreneurship is not about fast business growth. It’s being entrepreneurial, where you can be creative. And resourceful with what you have. That boosts solid brand building.  It is a strategy for building your own brand under no financial pressure to please investors.   Most of the time, you end up dancing to their whims for fast returns without realizing your purpose and value in the market. Entrepreneurship isn’t solely about fast-tracking money-making. It is being ...

As the year comes to an end, most entrepreneurs and marketers get overwhelmed with what milestones and wins to bring to the table for motivation and inspiration. You are not alone. Entrepreneurship, as a lifestyle and even as an enterprise, can be challenging when you have nothing celebratory to map out the way forward for the coming year.   But that shouldn’t deter your entrepreneurial spirit or your drive to build your brand. A delay in ROI is not brand rejection in the market. It is preparation to accelerate excellence and progression in wealth creation for solid brand building. Let’s dig in and explore. Redefine Purpose and Value One common confusion in entrepreneurship is how to connect your purpose to your value as spelled out in your unique value proposition. You can do this through brand-building using two concepts entrepreneurs find helpful for directing their passions and dreams in the creator economy. Purpose is traditionally translated as the ‘why’ of your venture in t...

Have you ever looked at someone at any workplace, whether a founder, CEO, or employee, and wondered what they actually do in business or as an entrepreneur? It happens in life and business. Most people hardly reflect the value and purpose of what they have chosen to be and do as entrepreneurs or intrapreneurs. They look like they're just there, minus the presence. In entrepreneurship, that can be discouraging since most entrepreneurs insist on talking the talk and walking the walk. Communication Effective communication is a must in digital marketing. And the more practical and realistic it is, the more conversational and engaging it becomes. Marketing has always been either verbal or written.   Unlike branding, which sometimes involves visuals and tangible items like graphics you can display and carry around. This means you must be the picture of what you say you do and offer in your brand. Communicating your value and purpose in the market isn’t just about verbal or written commu...

The month of September is here. This month, leading into October, always brings a dreamy, romantic mood and drive to do better in business and life. It heralds that unmistakable entrepreneurial spirit of adventure as you pursue new, refreshing ideas in life and business. However, do be careful. Don’t juggle too many things in the name of adventure and, of course, wild, romantic entrepreneurial ideas that betray the purpose and value in your already established business venture. What is Juggling? The juggling mindset has made the business landscape a workshop of tools, apps, programs, and systems that promise massive passive income with no effort, except being tech-savvy in the digital economy, especially with AI tools, apps, and systems.   Which means no hard work, but using smart tech tools with massive benefits of travelling around the world and basking on sunny beaches, sipping on cocktails. And instead of legit work and entrepreneurial projects, the game is setting up tech inc...