Black Friday as a Long-Term Marketing Strategy for Brand Building

Have you ever wondered why it is Black Friday ? Most retail brands in the ‘red’ that symbolizes losses finally moved into the ‘black’ to signify profits in the positive mood of using it as a marketing strategy to boost brand awareness for the long-time and busy festive season shopping mood. So, it is finally and loudly here with Christmas bells in the air after a long process of putting everything into place as preparations for this busy festive shopping season. Black Friday advertising and marketing campaigns are overwhelming for marketers and need long-term planning. Marketing factors and logistics should be in place before you open doors for people to fight for bargains. Whether offline or online. However, as an online marketer and business owner or entrepreneur, those preparations you have already made should automatically uplift and boost your brand presence and influence throughout the whole festive shopping fever. So, it is a worthwhile effort and investment to consolidat