The Joyful Copywriter

The global business world is buzzing with layoffs by tech and retail giants, especially those that many people, such as millennials and Gen Z, saw as iconic examples of entrepreneurial dreams well pursued and executed with creativity and innovation. So, as a startup entrepreneur, you can’t plug your ears and feel cushioned from what is happening in the global economy wherever you are in the world.   Fear of the unknown can catch up with you in these global economic instabilities. However, sticking to the purpose and value of your business venture will help you remain focused on your vision and mission, ultimately fulfilling your dreams. What Now for Brand Building? Don’t operate in the dark about the reality of what is causing these layoffs in all companies affected. But don’t lose focus in your brand-building process and journey. The global disruption of AI advancement needs to be accepted and embraced. Harness its power to use it as an opportunity for transformation in the digi...

It is mid-year, and all components of your creative venture need reviewing for strategic analysis and evaluation of your branding and marketing efforts. Your business website, as the primary branding and marketing element, requires attention, updates and upgrades for brand recognition and visibility in a saturated market. Your business website is a marketing tool that helps boost income generation by optimizing visibility and brand reach for boosting brand value. In traditional marketing, a website is not valued as much of an asset by most traditional-minded businesses and corporate companies. That is why most web developers and marketers struggle to have their services appreciated in the market due to underestimating the value they bring to their clients’ tables. Why Website Review Remember, AI is fast changing the digital marketing landscape, with clicks, visibility, and content performance being the highlights of search. Therefore, have you ever had time to explore and realize th...

It is almost halfway through 2025. In our Brand Building Tips Calendar, you can reflect on and review your branding and marketing strategies. Determine whether they align with your business concept, idea, and goals and relate closely to your target audience with a global mindset that appeals to anyone in your industry and niche. If not, be prepared to adapt and embrace innovation and change for sustainable brand development. Evolve with it for growth and a global brand-building mindset for sustainability and longevity in the market. How Relatable is Your Brand? A strong brand is not about making necessary adjustments in droves; it is also about how relatable and fulfilling the business idea, concept, and model are to you and the nature of the brand you are creating. That is how human and customer-centric your marketing strategies are and how they relate to the big picture. And consistently reflect your brand values and brand identity . So, how best can you create a brand that st...