The Joyful Copywriter

The AI talent race has become a feature on YouTube with reviews of the ChatGPT versions in the AGI breakthrough race. The obsession is overwhelming everyone. It is as if people have stopped thinking about what human beings can do beyond AI reviews and forecasts, which have become the main focus of online content creation.  Everyone seems to be competing to dominate the narrative about how AI is disrupting everything human, especially business processes and operations. Defend Brand Value  Brand building is not a talent race, neither is it an AI bubble for vanity metrics . It is creating value for the benefit of all concerned. In the digital economy, your brand value is measured by your uniqueness and worthiness in creating brandable solutions that add value to people's lives without disrupting what they have already set up. But enhance their business operations and processes, especially in digital marketing.     In branding and marketing, many claim that tradi...

There is excitement and hype about AI advancement. However, technology can be disruptive and distractive due to constant changes and upgrades, which compromise stability and consistency in brand building. So, with or without AI models and systems, strategy is key in the brand-building game.   Strategy brings clarity to your branding and marketing efforts. AI systems and models are often short-term tech endeavors focused on dominance, rather than long-term value creation, which can fulfill your purpose and contribute to making the business landscape more practical and humane in its service to humanity. AI Powered Marketing   Marketing has become more confusing than ever. The challenge is protecting your brand from disruption by AI models and systems from tech giants. The strategy is to create a more humane creator economy, ensuring digital marketing remains personal and focused on human values. That is branding and marketing that embodies a more human face for humane applicat...

Building a brand reputation should be every entrepreneur’s strategy for sustainability in their brand-building efforts in the saturated global digital market. Yet, unplanned downtimes that can easily mar brand reputation always happen. However, the solution should always be to remain calm and collected. That gives you the power and perspective to deal with the crisis for recovery and restoration. As long as you accept, communicate, and are transparent. You always bounce back with confidence and boldness, avoiding any unscheduled downtimes. Downtime Drawbacks That is what we experienced. The month of July did not go well with our vows on consistency and credibility. So, wholehearted apologies to all our faithful and loyal readers who have come to find value in our weekly posts. It’s not easy, but we are in this digital marketing game together. You can imagine the hazy hangover of coming back to your usual schedule. It needs a focused mind to get back with the same passion and drive. I...