Are You Obsessed with AI Tools with No Strategy?

There is excitement and hype about AI advancement. However, technology can be disruptive and distractive due to constant changes and upgrades, which compromise stability and consistency in brand building. So, with or without AI models and systems, strategy is key in the brand-building game. 

Strategy brings clarity to your branding and marketing efforts. AI systems and models are often short-term tech endeavors focused on dominance, rather than long-term value creation, which can fulfill your purpose and contribute to making the business landscape more practical and humane in its service to humanity.

AI Powered Marketing

 Marketing has become more confusing than ever. The challenge is protecting your brand from disruption by AI models and systems from tech giants. The strategy is to create a more humane creator economy, ensuring digital marketing remains personal and focused on human values. That is branding and marketing that embodies a more human face for humane application and use.

Just as highlighted in Sam Altman’s comment about how young people have come to rely too much on ChatGPT. And his subsequent remarks on how some users say they never had someone to support and encourage them. That shows how users and consumers always crave for a more human touch and support for reassurance and encouragement in their business endeavors and in life.

So, your marketing efforts must remain humane to boost brand identity. Whether AI-powered or not, human touch and support are still needed. And will always be needed in digital marketing. Be informed and considerate of how best you can use these AI apps and tools. Especially with their constant evolvement and evolution in the business landscape.

Shifts in Marketing

Marketing is shifting. Mainly because it is now AI-powered. Therefore, marketers need AI literacy skills in prompt engineering. So, foundational AI literacy is imperative.  That will make you more strategic with branding for solid brand building in the market. Brand building is the only legit and comprehensive strategy that AI marketing tools and gimmicks can never disrupt.

A mindset shift is everything in the present-day AI era. You need to develop and cultivate the mindset of building smart, connecting deeper, and scaling slowly from consistency for long-term stability in the market. Cultivate a desire to know through learning for easy adoption and application.

Here are the five aspects that enhance strategy to overcome any disruptions from AI models and systems. The secret is you can’t avoid using an application you don’t know and understand its features. Learn the basics and be informed. That will empower you to make better choices in adopting and applying AI models and systems. Here is how best you can position yourself against AI disruptions in your branding building process and journey.

AI Literacy

It is a challenge to crack into the code of what to learn and practice in AI models and systems. Knowing what it is and how it works in interviews, podcasts, blogs, and short courses can help you realize there is nothing much to fuss about AI. The breakthrough into AGI is still a theoretical development. 

However, foundational learning of AI basics will keep you relevant to the tech revolution and evolution. We can agree and say it's just a tech business model that is fast becoming a reality, like any other big concept in entrepreneurship.

The AI breakthroughs are proving to be well overhyped by human imagination of wanting to dominate in the gold mining dream. Learning the basics, like the basic concepts, ethical considerations, and basic skills like prompting, will help you make informed decisions when it comes to choosing the AI apps and tools recommended in the market.  

You must know how the models and systems help in solving real business problems from your own experience as a marketer or entrepreneur in your industry and niche. Like, how does it help you scale sustainability? And is it sustainable for long-term value creation for your business in relevance to your users and consumers? 

Is it just a fallacy and hype  for AI enthusiasts? That will help in acceptance and appreciation of the AI models and systems, and the desire and drive to get deeper into knowing how best you can use them to enhance your business operations and processes.

Appreciation of AI

You can never adopt and apply a tool you don’t know and appreciate its function. Especially in brand building for impact and influence, not just for profit in your industry and niche.  Worse if it comes with complexities that threaten your already winning ways in digital marketing. Appreciation boosts adoption with a clear mind for decision-making on which AI models and systems to consider and which ones to reject.

Alignment with business goals should be the guiding principle in the adoption and transition of AI models and systems. Remember how everyone is vying to dominate in the AI race to create their own AI tool online for fast scaling and massive revenue generation. And perhaps disappear fast from the market, and leave the system or model haunting the end user. Whether it is hallucinatory like all others you have used so far, most tech creators seem to care little about you as the end user.  

You must also consider ethical standards for adoption and transition. Most AI tech creators and researchers believe in creating and scaling for massive adoption and high profits with short-term benefits. And their instant wins are stashed for long-term investments from their short-term disruptive tools and systems. So, Al Literacy for appreciation is a must to open your mind to its glories and shortcomings for early adopters and users in the market.

Practical Application

If all AI models and systems created could follow the UX/UI as explored on LinkedIn, then it was going to be easy for everyone to realize their purpose and value in changing and improving their own business and life endeavors.  You cannot use a complex app or tool that complicates any business process or operation. Design is all about solving problems and crafting meaningful experiences in interaction with your brand products and services.

The more practical and simpler to apply, the better users and consumers find it useful in customer service, marketing, and sales through personalizing marketing campaigns and optimizing ad spending. That way, you can realize ROI from boosting lead generation. 

You can also apply AI in finance and accounting through automating accounting tasks, detecting fraud, and improving financial projections. AI can also be applied in logistics management, like optimizing logistics, inventory management, and procurement processes.

Most hiring agencies have started to rely on AI for recruitment, onboarding, and some employee training. You can also use AI to evaluate CVs or resumes for relevance before applying to determine whether your skills are suitable for the advertised job on platforms like LinkedIn. 

The most practical application of AI is in automating repetitive tasks and content creation in content marketing. These you must have already exposed yourself to, and be getting the feel of it all. 

Ethical Consideration

The emphasis in business, especially as an entrepreneur, should be integrity in promoting humanity above the profitability of anything you create and compose for human consumption and use. That is why there are community guidelines to safeguard sanity in everyone concerned. Remember, whatever you create or develop must serve and save humanity and must be of benefit to all concerned to realize its purpose and value in contributing to the world.

Ethical consideration on AI does not start with users and consumers, like the businesses that are applying the AI systems. It should start with the creators or inventors in consultations with the tech researchers for the responsible development and deployment of the apps and tools. At the development level, the principle must be environmentally centered.

That promotes energy efficiency to reduce carbon footprint. And that is a hot debate and discussion on any tech development workshop, especially with the high computing needs of the AI systems like ChatGPT and its competitors like Gemini, Perplexity, DeepSeek, and many others that are becoming numerous in the market with the agentic AI tech venture business model.

AI Evaluation

AI models and systems are human-designed and technical. Assessing their capabilities ensures reliability, effectiveness, and alignment with their purpose and value in achieving and fulfilling business goals is imperative. At the same time, ethical evaluation is imperative for confident introduction and application in the market. That will ensure the models and systems are aligned with business goals for enhancing operational and ethical standards in AI.

The most important aspect to observe is whether the AI app or tool is able to solve business problems. And whether it helps improve efficiency in generating revenue as expected for achieving the main target of any business. That does not mean anything technical is reliable, as ChatGPT seems to have been understood to be. 

That is where updates and upgrades should not be missed for relevant applications. And knowing what works, what is working, and what should be discarded with no damage to your brand-building efforts.

AI tools are disruptive in the market. That is creating confusion in the business and marketing industry. So, constant evaluation will ensure you are never taken by surprise and left in the dark about updates and upgrades. 

Evaluation also helps identify shortcomings, model performance, accuracy, and precision for possible callbacks. That way, limiting biases, errors, and negative impact on users and consumers. That ensures the AI systems don’t cause any negative impact on business outcomes and a good reputation in your brand-building efforts.