Be an Entrepreneurial Content Creator, not a Drama Queen:

 

Five Elements of Content Creation that Creators on Social Media Platforms Overlook;

In the digital creator economy, value and purpose-driven lifestyle content creation is the new currency, especially on platforms like YouTube. Therefore, being an entrepreneurial creator has become a strategy for venturing into the creative digital economy.   

As such, any creator who wants to build their content creation venture into a business for brand identity cannot overlook the five basic elements that direct what to do, how to do it, and why to do it, and what for in any business venture. 

That is your vision, mission, purpose, value, and authenticity. These will shift and shape your mind, not just as a content creator. But an entrepreneurial content creator with a brand-building mindset approach to your venture.

What is Entrepreneurial Content Creation?

Entrepreneurial content creation is about creating value in your content and developing a brand-building mindset. That should not be dramatic. But professional and strategic. It is not a performance for attention. 

It is about brand-building and commercial presentation of yourself and your venture, with the objective of building a valuable asset for revenue generation and, of course, influence and impact in the world. 

That can never happen if it is all about being dramatic in your content creation. You have seen it from the platform that makes up a big slice of the digital creator economy.

That is YouTube, where most people have come to believe is a gold mine for creating any content you fancy, and what your fans find amusing and is relevant and valuable to their own lives. It is no longer about what other people have curated from their research. 

It is about being your own researcher in what you believe could be a better way of looking at the world. 

Be it in the business world or any other industry, you fancy contributing and disrupting the status quo with some sense and sensibility of humanity and being human. As long as it is creative and innovative, not just disruptive.

Branding for Sustainability

On YouTube, there is now everything for everyone. The challenge now is how to make your creator venture on such a platform sustainable without faking trips and situations in your life. If not well guarded, a creator on such a platform would live a dramatic lifestyle to sustain their audience’s attention. 

That is why most creators have reported stress, fatigue, anxiety, and burnout to meet the expected watch hours and number of views.

Some people have bet by swinging from one region to the other to keep their audience motivated from the suspended curiosity of their trips and untimed vacations. Every little problem in society has become a big recipe for YouTube content creation. 

Whether it is of value and purpose in the consumer’s life and business, that is for everyone to see for themselves. So, how best can you make your creator lifestyle, especially on YouTube, more meaningful, valuable, and purpose-driven? 

Here are the elements to make it real and brandable. That is meaningful enough to build into a strong business brand identity.

Vision

You don’t need to be a company or an organization to have a clear vision for your creative venture project. Vision is that big picture of what you aspire to achieve in your creative venture. That will help you to be visionary for optimizing your imagination of possibilities. 

Vision and brand building go hand in hand. And these were never meant just for big empires, for a brand does not mean big. It is guidance for creating something of value.

That means an asset based on the purpose and value of your venture project. Having a clear vision inspires you to be creative and innovative for interesting ideas in your creative venture. 

Whether it is for content creation, product, or service provision. Being visionary is no longer about just changing the world. But strategic in contributing to the world for influence and impact in your industry and niche.

That means being entrepreneurial with a brand-building mindset to create and build an asset for brand identity. Your vision guides your plans and actions in the creative venture on any platform you might have chosen for content creation. 

Whether it is as simple as a YouTube channel or text blogging, your vision and brand-building mindset must make it a long-term project for solid brand building. 

Here is an example of our vision statement in this creative outlet. ‘Inspire a brand-building mindset in all entrepreneurs for solid brand building, ' or ‘Inspire a brand-building mindset in every entrepreneur to build a brand of influence and impact in the market.’

Mission

Mission is direction and instructions to fulfil a planned execution. You have heard it said in most adventure movies like “Mission accomplished!” with a triumphant tone of accomplishment. 

The same kind of feeling is what you should feel when accomplishing your creator entrepreneurial projects. And your content creation tasks. If it fulfils the vision, mission, purpose, and value, and is authentic as a creator, it has the potential to boost your brand identity in the market.

Being a creator is no longer a random outlet of creativity and skills. It has become a commercial undertaking based on the purpose and value of your venture. 

Which should be created and built as a personal and business brand to fulfil its mission as clarified in the purpose and value statement. That means no drama. But strategy with a brand-building mindset.

If vision is long-term, then mission is short and actionable. If vision is the destination, then mission is the compass. Remember, here we are not generalizing mission as in traditional business. But specifically in the creative digital economy. 

That means inspiring creators to be entrepreneurial by designing a clear mission statement that directs and guides their creative entrepreneurial venture. That means having a clear roadmap of what content you are going to create.

Your mission statement should also show the target audience how you are a good fit for them in what you deliver. Therefore, it should be both inspirational and aspirational to your audience and you as a creative. 

That means if you say solid brand building to easily promote their businesses, they must see it through your own brand-building efforts and go with the flow of your drive as a creator.

Your Value

How do you translate your value in your content creation projects? Most creators who end up dramatic and drama queens hardly understand how to perceive their value and the value they want to promote to their target audience. 

They just appear on any platform they fancy and start waffling from nowhere with no awareness of brand identity in who they are and what they believe, and worse, why they are doing what they do.

That results in being dramatic and copying other creators they think are winning in the game. Without understanding your own value, you lose the creative power to share something meaningful and worthwhile for impact and sustainability in the market. 

That is why value creation has become the currency in the creative digital economy. You can’t create something of value if you don’t believe yourself to be of value in your industry and niche market.

If you don’t envision the value, then your mission becomes difficult to accomplish. Value clarifies the worth of what you promise your audience. Therefore, it should align with your vision, mission, and purpose and amplify your authenticity 

That will boost trust and loyalty for brand building. Your Value proposition should enhance your own value as a creator for personal and business branding. That will make you relevant and relatable to the target market.

Purpose

A purpose-based entrepreneurial project inspires creativity and imagination. Purpose is not just the why as most people perceive it. It is a deeper understanding of the context of reason you are doing what you do and its purpose to yourself as the brand, to the audience, and to your industry and niche market. 

So, it is not the surface meaning of the traditional ‘why’. That is how it can give you context and framework for making decisions in your venture.

Purpose-driven means you know and understand the context of the problem you are trying to solve. The power of knowing why you do what you do can never be underrated. 

Purpose is just as strong as being asked a simple dismissal question like, ‘But why, why do you do that, and for what?’ It questions your values and integrity in the market and also awakens some sense of responsibility within you and your content creation on any platform.

If you can’t define and clarify the purpose, your content creation venture is most likely to be dramatic. You will lack focus and substance in your content. 

It will be a fluffy presentation of anything with zero context for your vision, mission, purpose, and value, and the authenticity of your own brand. That will make it like a beta trial that still needs to be developed into something meaningful and focused for brand building.

Authenticity

Lying about yourself is dramatic. You don’t lie about yourself. Authenticity empowers you to survive all odds that come with distractions and disruptions. If it is you, it's you, and you know you have the power to transform lives through your creative work. 

 Authenticity is incorruptible. That makes you an asset and a brand of high integrity and value that does not need shout outs in the saturated market. Remember, brands don’t shout, they influence for impact.

You imagine and create value from the clarified purpose. That will fulfill a vision directed by the mission. And will stir your brand-building mindset, making everything authentic and meaningful. 

Authenticity is being yourself, being you, and doing you to enhance your personal space as a unique entrepreneurial content creator. It is not copying and refining other people’s creative works.

It is not research-based creative work that includes quotations from long-dead traditional business writers. Just use those as a reference for just widening your perspectives. Your entrepreneurial content creation should not reflect a shallow you or be engulfed by other people’s perspectives. 

What about your own perspectives? Be authentically you to fulfill your vision, mission, and purpose, and to realize your perceived value for solid brand building in your entrepreneurial content creation venture.