The Joyful Copywriter

Funding becomes a threat to brand building when the funders focus more on unrealistic growth. The one-sided romance between founders and funders can be controversial in holistic branding, which focuses on service above self ,    Funding always comes with conditions for founders, disguised as fast-tracking and accelerating growth. But is it as straightforward and valid as it sounds? And is it as advertised by investors and funders, especially in the present entrepreneurial world? Being Entrepreneurial Entrepreneurship is not about fast business growth. It’s being entrepreneurial, where you can be creative. And resourceful with what you have. That boosts solid brand building.  It is a strategy for building your own brand under no financial pressure to please investors.   Most of the time, you end up dancing to their whims for fast returns without realizing your purpose and value in the market. Entrepreneurship isn’t solely about fast-tracking money-making. It is being ...

  How brand consciousness matters as a business: Instead of scrambling for consumer attention and satisfaction in an already crowded, noisy market, inspire and empower them to be brand-conscious. Choose a brand-focused approach for a smart shopping experience that can build brand sense and a sensibility of brand consciousness in the market.    That means they will stop being random shoppers. And become brand-conscious shoppers with a brand-building mindset, fully supporting the brands they find purposeful and valuable in a saturated, overstocked market. Be brand-conscious as a business and stop random stocking and creating out of greed and a lack of a brand-building mindset. Random Stocking Are you a random retailer, stocker, creator, or service provider? You are killing the market. Random stocking, creating, or performing is confusing, time-consuming, and stressful.   It doesn’t reflect brand sense and sensibility in the market as a special and brandable service pr...