Blogging as a Content Marketing Strategy Versus Spamming
My inbox is flooding with spamming. Most of the time, I don’t know what to do with it and how best I can avoid it and protect myself from receiving unsolicited commercial emails and messages. It gets me worked out and wonder, who in this century of strategic digital marketing believes pushing stuff down the throat of people you hardly know will close a deal with your product or service. On my other site, I have even received pornographic invitation emails. What a shame! Technology in the wrong hands. Should I say Content Marketing at its highest degree of misuse and abuse?
Another illness with content marketing is click baits. I have a number of content creators I have stopped following especially on YouTube due to misleading click baits. Some social media posts also can at times have misleading click baits and too high frequency that most of the end up compromising their commercial purpose and value. How frustrating it can be. That is discouraging to creative content marketers who vow by uplifting the reputation of content marketing as the best tool in digital marketing on the present business landscape.
These are content creators like the joyful copywriters who vow by quality content of purpose and value in their own venture and that of their clients and followers. Surely, a brand can never be built upon frustrating click baits and annoying spamming.
That alone shows how the marketing industry has become a mixed-up playground. That your business can easily be swallowed into oblivion if it is not well defined, branded, and positioned to set it apart from this marketing jungle. As a marketer who has come to see the essence of building trust, it makes me feel that out there in marketing, there are still people who need some enlightenment on what digital marketing is and what it should be.
Do you also have your email box overflowing with email spamming, worse, is receiving pornographic invitations commanding you to view their images or even phone calls from strangers? Why does it happen? And how best can you avoid falling into the same kind of ‘shit marketing’? Before we answer that, let’s look at the effects of spamming on most of its receivers;
Effect of Spamming on Me
· It annoys
· It overwhelms
· It consumes time
· It distracts
· It is expensive
· It is junky
· It confuses
· It is scary
· It is nerve-racking
· It devalues business sites
So, how can you stop spamming people with this menace? The pull factor in blog marketing can guide you as a marketer to remain humane and holistic in all your efforts to make a mark with your products and services in the market by providing information and updates to your customers and prospects. That makes me recall Schumacher's principle of creating ‘technology with a human face.’ Maybe we can also apply the same by creating ‘marketing strategies with a human face. That is by using appropriate content marketing techniques and strategies. That can be more intentional in fulfilling their commercial purpose and value.
The present brand marketing strategists have realized that blogging has become the most strategic tool that stops spamming and clicks baits. As Content Marketing is taking the marketing industry by storm, and blog marketing is proving to be the winning strategy. Content of value and purpose is the key to clarity in raising brand awareness. Blogging fulfills that expectation in Content Marketing. Creating content based on the purpose and value statement helps boost brand awareness to its target audience.
Though it is a new marketing strategy, it is gaining popularity as a marketing and innovative tool. It has become popular with most lifestyle entrepreneurs for its ease of use and flexibility on different platforms and in the modern business world. Blogging, unlike spamming customers with unsolicited emails, is not random throwing of unsolicited posts or emails all over the internet. It is creative and humane to benefit all concerned in the marketing game.
It is well-crafted content pieces of value targeting customers who the content marketer finds relatable. That will inspire and elevate the business’s brand on the market and attract its market value by helping solve people’s problems and soothe their pain points in the industry it serves.
So, here let’s explore blogging as an upcoming best content marketing strategy you can implement in your own business, whether you are a solopreneur, freelancer, Startup company CEO, or big corporation founder. I do not claim to know it all in this post. But with the bit best exposure I have had so far as a content creator, I think blogging is a powerful tool for branding and positioning to build and establish presence, authority, and influence in the market.
What is a blog?
It is a marketing tool that can help develop an online presence, attract leads, and engage with the audience.
It is a series of editorial content centered around a central topic that demonstrates industry expertise.
I would love to define a blog as a series of categorized blog posts systematically published so that the most recent posts are always on the top and interlinked to their category on the website. That will make your business website a resource that your customers and prospects will find helpful and valuable. And never feel like leaving your site. Once created that way, you know you have a powerful tool that will take your business to a high level of success in marketing itself on the global market. Blogs promote inbound marketing through content that inspires, educates, entertains, instructs, and informs.
Blogs can be either for personal or commercial purposes. Here I will analyze a blog as a commercial tool for marketing your business. Whether it is a small, medium, or a large-scale enterprise, it follows the same kind of execution and implementation. Are you yearning to have a peaceful night about your business with the comforting reality of knowing that your business is being professionally marketed and promoted online 24/7 without cracking your head on the budget and limited geographic reach? Blogging is the solution. Here is what it involves.
It involves creating information web pages that can be a stand-alone or part of a large business website. You write each blog entry or post focusing on a specific topic. Publish the blog posts in reverse chronological order with the latest and recent post at the top. They are categorized when posted so that readers can easily surf through blog entries on a specific topic.
Blogging is an affordable and valuable tool for driving visitors to your business website. It is a powerful marketing tool for building awareness about you and your brand. Since information is always in text form, it is easily accessible to search engine crawlers. Search engines like informative content. And educational to provide value to ‘googlers’ or internet searchers.
How it Works:
· Analyze your business concept, mission, vision, and your target audience
· Brainstorm pain points and questions your clients are most likely to ask in your industry.
· Closely analyze those problems as ideal topics and keywords.
· Create content around these ideas and tweak them here and there to make them more meaningful and engaging.
· Publish it on your website, and be careful of the frequency and how you promote it on your social media platforms
· I find weekly publications user-friendly to avoid the spamming issue.
On that note, do not cut and paste content from other sources. Create, research, and write solutions that help your industry and be an authority and expert in building your brand. If you cannot do that by yourself, then that is where you need freelancer content creators and copywriters like the joyful copywriters
Content should provide information and data that you use to direct and educate search engines about your website and what you provide. That is why purpose and value-centered content creation and writing through blogging are essential in Content Marketing. There is no room for spamming since every blog post will be well crafted to spell out the purpose and value of your business. And most of the time, it is based on benefits presented comprehensively and educationally to build trust, credibility, and long-term relationships with your clients and prospects.
Advantages of Blogging:
1. Is an easy 24/7 Marketing tool for your business
2. It is a powerful tool for driving traffic to your business website.
3. It gives room for long-form article writing that helps in making your business searchable online
4. It enables SEO optimization of your business site, products, or services.
5. It creates opportunities for high traffic to your website.
6. It can convert that traffic into quality leads
7. It helps in positioning you as an expert and go-to person.
8. It helps in establishing authority in your industry
9. It enables global reach in the market
10. It boosts opportunities for business growth and revenue
So, never allow your marketing team to create spam, but the content of value through blogging. Based on the purpose and value of your business, blogging will always remain the key and king in Content marketing. It promotes the longevity and success of your business through building trust, credibility, and authority as a brand. ‘Remember, businesses can easily die, but brands never die!” Interested in working with us? Get in touch here;
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