Blogging as a Brand Building Tool


Blogging is a versatile marketing strategy, fast gaining momentum in the creative economy. It fits in any industry and niche. You can use it for branding and boosting your income. Here are the key aspects that will guide you in blogging for brand building online. The creator economy is causing waves and shifting all the marketing strategies to personal branding for creators to craft their creative way into the market through blogging and vlogging. Bloggers like Copyblogger are becoming influencer marketers with their brands making successful inroads in the crowded market. Blogging allows diversification which boosts interlinking and room for expansion enabling the blogging magic of interlinks, internal and external links.

Content Creation Focus

Content creation does not happen in a vacuum. It needs to be objective, intentional and brand-focused. As a copywriter, freelancer, solopreneur, business owner, or startup, branding your business will ensure strong positioning and standing out from the crowded creative economy. Blogging is the most content marketing strategy that will allow your brand to stand out from the crowded market. Blogging gives you room to be objective and intentional, for there is room to articulate and spell out your brand vision, mission, purpose, and value in your industry and niche.

Clarity on brand focus helps you create relevant content that has high potential to pull the potential audience to your cause who appreciate what you are offering when they have understood it is a benefit to their brands. Like here, I insist on copywriting, blogging, and blog marketing for brand building and creating wealth through creative assets like blogs and vlogs, which are long-form content marketing strategies. You are your brand and also the creator of the brand. So, blogging enables you to bring in your passion, expertise, and skills to inspire and empower readers in your industry and niche. Here are the five aspects to consider in content creation to remain objective and intentional.

·       Situation: Is the brand new in the market and wants to establish positioning and awareness?

·       Audience: Are they individuals, entrepreneurs, [B2B] business owners, or [B2C] consumers?

·       Purpose: Is it for introducing the brand where it is not yet even known or for enhancing presence, expertise, and authority?

·       Place: Where are your clients found? Social Media icons and CTAs in your blogs will direct them from any social media platform you know they spend most of their time.

·       Time: Here, you need to have a schedule concerning your target audience’s lifestyle and have the conscience that they have busy schedules and hardly have time to read your blogs all the time they pop out online. Time to post and not to post need consideration.

Keyword in headlines

Though I believe as a copywriter or blog marketer, you do not write for crawlers; but for human beings. Keywords featured on your headlines will help your brand content stand out from the congested internet cyberspace. I only recently realized it when I had to correct the canonical issue on my blog. The lack of keywords in headlines confuses search engines to categorize and label your content for ranking on google search. The canonical issue was an eye opener with how best I should always include the keyword for my industry, niche, and brand. Here is how it goes;

·       Broad keywords: These reflect your industry in a general way in, my case, the Digital Marketing industry-the big picture of the marketing landscape.

·       Primary keywords: These point to your niche and describes your business, like in my case, I can say Copywriting in Content Marketing specifically for blog marketing.

·       Secondary keywords: These are terms or phrases closely related to your primary keywords in your content for branding and blogging.

·       Long-tail keywords: these are phrases that closely relate to your niche. Mostly about three-five words closely related to your business niche. You can always try to include them in your primary and secondary keywords in your blogs.

Meta description:

That is the first snippet of words always seen under your page title in search engine results each time you type in your search query. It is page content in your labels, tags, and categories. That gives readers an idea of your blog content and page and how far they can relate to their search query. That helps your readers explore more information and activities as your CTAs and what you may expect them to do on your blog. That should always be brief and compelling to attract clicks for more reading. Though they say it is no longer of great value for ranking, including that in your blog content will mark your brand pages’ existence and presence in cyberspace and used to be helpful. Should also target keywords for easy indexing in ranks

Internal & External Links

Internal links help in establishing brand authority. They make your site a powerful resource and source of information. Keep your audience on your pages by internal and external links around your broad, primary, and secondary keywords. Blogging as a marketing strategy allows you to do this by constantly evolving and churning out content that relates to your brand promise and making sure your blogs promote your brand's unique value proposition on the market. External links will help how your brand relates to others in the same industry. The outside sources will boost your brand credibility as a reliable source of knowledge and information in your industry. It will also improve the UX- user experience as they can easily access other sources, they never thought of getting that information they might find helpful. The more other bloggers recognize you from the links, the more powerful your brand becomes through blogging. Remember, knowledge is power. The more expertise you have as a brand, the more powerful your brand becomes.

Optimize images

Optimizing your brand images in your blogs is a powerful brand marketing tool. I only recently realized that it is not just creating images on Canva when it comes to blogging for brand building. You must label every image with primary or secondary keywords of your business. Your images must represent your blog topics and how they promote your value proposition for effective brand building. So, blog marketing is an image-accommodative marketing strategy that enables you to build a beautiful brand online with optimized images that boost brand building on your blog. Are you interested in being part of this journey? Get in touch and work with me here.


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