Is How to Make Millions a Credible Brand Marketing Strategy?

Never start your social media posts with ‘How I Made Millions.’ Your audience might ask why you are still posting if you have already made billions, especially on platforms like YouTube and Instagram. You know how social media has always been romanticized as an effective brand marketing strategy from massive attention due to its glamorous lifestyle flaunts. 

That made everyone believe influencers were killing it on social media and in the internet world. That, for me, is misleading, especially in brand building, where the focus should be on long-term value creation based on the purpose and value of your creative business venture.

Missed User Centric Approach

Focus on user-friendly and problem-focused content that satisfies search intent beyond the ‘’How to Make Million” virality mindset approach. There shouldn’t be any flashy stunts and drama. But building reputation and authority by addressing topical contextual issues and pain points that answer search intent for a better user experience in their transformational journey with your brand.

Most Creators, especially on social media platforms, use this attention-grabbing stunt of ‘how to make billions’ as clickbait in their social media marketing messages and presentations. And people easily fall head over heels for such claims without digging deeper into where and how these mysterious instant success stories come from.

Now, with generative AI content creation and overviews, it’s time to rethink clickbait and turn it into purpose and value statements. That will amplify brand context for semantic content creation. Here is why and how.

Think

Marketing is not a fancy game. Think critically and stay in the game for solid brand building. Critical thinking in brand marketing is what makes you unique and stands out from all the noisy fallacies in the digital market. What is your content meant to contribute to your target audience? Does your content make you feel excited about what you are offering and what you do in the market?

Think about the consumer and how you are trying to make them gain from your content. Think and grow wealthy in ideas is more meaningful for inspiration than “How to make millions within such and such period, is an empty clickbait for garnering attention and clicks on social media content. It used to be believed and practiced that the target consumer is the main factor of what you should create and put out there in the market.

However, the determining factor starts with you. Think of what brings value in your own life and business. And that is what other people would love to read, interact with, or purchase. So, the underlying principle is to create anything you yourself would love to consume and enjoy using in life and business. 

Thinking of something aligned with your purpose and value will eliminate the frustrating ‘How to Make a Million’ clickbait mentality. And focus on a long-term approach for solid brand building.

Reason

Your reasoning should automatically tell you that making a million is not a child’s game or a walk through the park. Your target consumers need authenticity for genuine help and connection from any content you create. So, your reasoning should tell you how deep you should go in delivering nothing but value aligned with your purpose. 

That should be fulfilled in what you offer as a product or service in your industry and niche. That is the logical way to position yourself and your creative venture in the market with authenticity in providing value and benefit to your target audience.

Your reasoning must make you rethink the purpose and value of everything you create for public consumption and how you should make it human-centric to the purpose and value of your creative venture. Think deeply about the value and purpose for both parties concerned. Marketing should be a two-way traffic in value and purpose for the benefit of all concerned parties.

Empty assumptions promising millions from empty media stunts mislead focused brand marketing and compromise the brand-building mindset every creator should uphold for building assets of value online without misleading consumers with false possibilities. 

Reasoning comes with innovative solutions that fulfil your value and purpose in the market. And help solve your target consumers’ problems. And in transparency of how you are doing it through your unique value promise and brand promise.

Inspire

Most consumers are losing hope in what to watch and listen to. So, how can you best capture their attention to rediscover value and purpose in what you are creating and offering? Remember, not everyone is seeking to be a millionaire. 

If they are seeking to be millionaires, should it be as easy as you are saying in your social media content? Nah, you know making millions can never be an overnight success story. It is a strategic approach to consistent value creation in your industry and niche.

Brand messaging with no inspiration for transforming people’s perspectives on how they can help themselves through your offers is misleading and inappropriate for human consumption. The “How to make Millions online” brand strategy does not inspire your consumers to see how they can do it. 

It kills their hope because it lacks credibility in brand building. That highlights brand marketing strategies with a long-term approach to sustain brand building.

If the main target is making a million. Then it is more hype and a bubble, like the AI boom that saw many and left traces of casualties in the tech industry. Brand Marketing is more about nurturing a brand-building mindset that matures into brand identity, recognition, positioning, reputation, visibility, and stability for solid brand building. 

So, there should be no dramatic and glamorous use of “How to Make a Million” promises. Inspire everyone to be a solution to their own pain points and needs in the market.

Empower

Your clickbait for capturing and hoarding attention hardly guarantees solid brand building. Remember, asset building empowers your consumers with value they can use for their own benefit and realize their own purpose in life and business. You cannot serve and satisfy customers who hardly understand and appreciate what you stand for in the market.

It’s like forcing people to adopt an AI app they hardly understand as necessary, like ChatGPT, when it was first launched. Empower your target consumers with knowledge and information. And it will be up to them to see whether it helps them make millions, not you to claim it will generate millions. From where? One might want to ask about those crazy claims.

Avoid chasing and promising millions. Build assets through solid brand promises that your consumers see as worthy in transforming their own lives through valuable solutions that contribute to the world. 

Empower them to look into their own situations and spark conversations that enlighten them to creating new ideas and solutions that boost their capabilities in helping themselves one step at a time. 

Rather than instant gratification of unfounded millions. Business is about creating value, and marketing is about building brand awareness around that value for the target consumer. So, let it remain that way for solid brand building.

Change

Developing a mindset shift for both yourself and your target consumers is the most appropriate strategy for redefining the marketing language and messaging, especially on social media platforms. Avoid crazy claims that make people lose hope in the little they are doing to build tangible value online. 

And grind slowly to fulfill their purpose. Instant success, like winning the state rotary, has never been perceived as value creation. Just like tenderpreneurship in most developing states, which has never established a brand identity or reputation.

It’s more of gambling with no defined purpose that transforms the world and the winner’s perception of themselves and the value they can contribute, except to squander the wins. Maybe that is out of order here. Instant success stories are short lived and lack the long term compound value. 

But the mindset for asset building is never instant, but long-term for solid brand building. In brand marketing for solid brand building, strategy is the game for growth, value creation, and realizing the purpose and value of your creative venture.

The creative economy is all about critical thinking, reasoning, inspiration, and empowerment, so you adapt with the rest of the world without being manipulated in scams and schemes that compromise your brand-building mindset. 

Therefore, your mindset change starts with how you present your brand marketing messages in the world with credibility and practicality of the brand promise and unique value proposition as guiding principles for solid brand building.