Business Website as a Network Platform For Brand Building


It is not only social media platforms like LinkedIn, Facebook, Instagram, Snapchat, and Pinterest that you can refer to as networking platforms. Your website is also a networking platform where you can control what you want and what can be done there, especially for networking, marketing, and brand building.  So, there is no branding and networking without a website. And the simple, well-designed, and well-laid out it is, the better and easier it is to integrate and streamline for seamless navigation, utilization, and management of your business operations and processes. It enables rock-solid brand building, as illustrated in the infographics below;

Let’s explore the networking elements of your business website from the above infographic. You can see your website is the source of your whole brand-building system. That means you need to lay it out well for optimum utilization. The magic is to keep it simple and well laid out for easy streamlining and seamless integration. The main parts of your business website are the Home page, About Us page, Contact and Products or Service pages, Privacy Policy and Terms & Conditions Page, and the Blog page. Though these vary from brand to brand, they are the foundational pages for brand building on your site. On design, the more minimalistic it is, the better; to avoid clutter and confusing the reader’s mind.

The Elements

A well-laid website will promote systematic integration of your brand-building elements. It will house and enable connection with your audience through easy identification of your products or services, different marketing strategies, and your brand presence and positioning. That leads to brand building and the growth of your business. Which enhances and strengthens your brand in the market. Let’s explore and dive deep into each of these elements. The central axis is your website which will promote your personal and business branding as one of the conversions on your website.

Business Branding

It is the identity of your business, with or without diving deep into other elements. It is the surface and deep identification of your business from the creative details that represent your brand, like the logo, color palettes, and template design. That is the simple and most common way associated with branding as in the industrial business practice. That boosts solid brand building. As it enhances the contextual identification of the industry and niche of your business through text content, as in blogging. These branding strategies are applicable in the context of this blog post for diving deep into brand building on a business website.

Marketing Strategy

Marketing has since evolved. And continuously do so to accommodate digital marketing strategies due to computer technology, which is never static to accommodate more advanced and sophisticated tech apps and software programs and systems in the digital economy and the global digital market. So, the marketing strategy has since evolved to mean digital marketing tools and automated software programs. There are now so many marketing strategies that embody digital marketing.   

So, bringing in the element of your business website as a marketing strategy enables accommodating all digital marketing strategies which are a good fit for your brand and how best they can be incorporated and integrated seamlessly into your business website settings. The traditional marketing mix of the 4 Ps, as the fundamental marketing analysis principle, has since been overtaken by e-commerce. That revolves around a user-friendly and well-designed website for displaying and promoting your products and services through incorporating appropriate marketing tools. Here are the most common marketing tools that you can easily integrate into your website;

Social media handles: Most commonly used for its short-form format. And the most common platforms for social media marketing are Facebook, Twitter, Instagram, Pinterest, Snapchat, and LinkedIn. And Tik Tok is fast evolving into more than a social media platform and vying to be a search engine. These are usually incorporated with the long-form format marketing strategies as follows;

Blogging: You create and write on-brand content, publish your long-form content and drive traffic to your website through a tweet or a post on LinkedIn, Facebook, or Instagram with a graphic presentation of your product or service concept.

Newsletter publication: Mailchimp is the most commonly used software system and program you can incorporate on your website for sending newsletters to your target audience via the website. That allows you to set up and house the quality, length, style, and frequency of your newsletter publication, knowing that you are the master of your platform. Unlike other platforms that can give you limitations on the frequency, length, and formats of your newsletter, you are in control of all your brand-building activities. You also have the freedom to create on-brand content that boosts nothing else but your brand for solid brand building with no boundaries and limitations.

Video Marketing: You are free to publish videos that highlight your brand activities and any information of value you might want to share visually. You can embed the videos or send your audience from your platform through links on your site. That boosts your presence and authority with visitors to your site. So, you can see how your business website is not just a site. But a platform and a strong foundation for building your business into a brand. 

Products & Service

Your website is the storefront of your products and services. E-commerce is here to stay and has become the most practical way of displaying and promoting your products and services. I cannot imagine an e-commerce business with no website where there is room for messaging and transcribing value proposition statements, and product descriptions for clarifying the value of your brand products and services. Your business website is a robust platform for product display, clarity, demonstration of product use, and any services you are offering as a brand. The simpler the layout of the product description, the easier for visitors to get attracted without roaming to other websites. Here is why your business website is a suitable platform for marketing your products and services;

    • Creates freedom to design product pages that are simple and clutter-free with on-brand details and clarity on the value proposition.
    • Room to make your page as enticing as possible with all your branding elements like color palettes and fonts.
    • Enables detailed and informative product descriptions with benefits highlighted to ensure customers see its value for prospects to quickly digest whether it is valuable in their life or business.
    • Makes images clear to qualify your brand value and attract customers’ attention to consider interacting with your brand.
    • Allows bringing in other tools like live chats or chat boxes for immersive interaction with your brand.
    • Enables room for creating categories for your products and services for easy scrolling and shopping.
    • Enables Call to Action buttons if a visitor is interested and wants to learn more about the product or the service.

So, your business website is not just for keeping up with it as a trendy marketing tool. But a platform that allows adequate page space to showcase your product or service value proposition with text, video, or graphic presentations.

Brand Positioning

Your website is the location of your business on the web. That is why it is a website in the digital marketing context. That means the site is searchable on the internet web. And your brand proposition statement should be the byline and slogan of your brand-building strategies. As in product or service marketing messages as previously explored. Make it enticing and convincing. A website enables the articulation of your brand positioning statement. That way, it becomes easier to promote the value of your business in the market. Here is how your website makes sure your brand positioning statement is aligned closely with your brand value proposition for contributing to solid brand building

    • Comprehensive details to show that you know your product or service like the back of your hand
    • Immersive to connect your audience like they were your close friends and their pain point are your concern through providing fast chat box solutions and interactive images and graphics.
    • Creation of the mood and pulse of your brand that visitors can easily connect with for boosting sales conversions.
    • Clarity on the benefits and the impact of your product or service to your buyer or service persona you are targeting in the market.
    • Brings social proof of the benefit and impact through video and interview scripts on your website.

So, be clear and confident with your unique value proposition to maintain relevancy and brand differentiation on your website for visitors to experience the feel of your uniqueness, value, and what differentiates you from other brands. It all starts with the mood and brand pulse you create on your website. Think of brands like Dove, McDonald, Nike, and Coca Cola.

Brand Building

Your website is the field ground for your business to convert into a brand. And brand building is an ongoing process of marketing your business as a brand. So, there is no such thing as brand building without a website. Your website is an immersive marketing and networking platform for your business that enables rock-solid brand building by connecting all the marketing strategies and tools on one accessible and integrated system. It is an ongoing process of converting your business into a brand of unique identity in the market. That uniqueness starts with designing a simple and well-laid website with relevant visual elements and layout segments that suit your site’s vision, purpose aligned to your brand value proposition, and brand positioning statement. Here are the five indicators of how a website is a platform and foundation for brand building;

    • There is an opportunity to target a relevant audience through segmentation for effective marketing.
    • Limits copycatting brand value proposition messaging of competitors
    • Room for clarity on the mission statement, which is the fundamental purpose of your business.
    • Enables a unique brand identity to guide brand messaging to different marketing channels.
    • Can house and streamline all the main elements of the brand identity, like the logo, taglines, color palette, fonts, and social media icons with CTAs on the platform. 

Your business website promotes integration, consistency, and community interaction with the power to zero in on the most relevant and segmented market for your business. And that way, converting to high-value lead generation that boosts revenue and promotes rock-solid brand building in your industry and niche. Are you interested in making your website an active networking platform through blog marketing? Don’t look any further! We are here to help you make your business website immersive with content based on the purpose and value of your business and keeping every piece of content on brand.


Popular posts from this blog

What Defines Brand Value in the Digital Economy?

Social Media Marketing Hiccups in Brand Building

The Long-Term Strategy for Solid Brand Building in the Digital Economy