How To Craft Holistic Marketing Campaigns for Solid Brand Building

As the Black Friday shopping mood slowly catches up with everyone, especially the marketing campaign managers and all digital marketers crafting their marketing campaign messages to kill it in the marketplace. It is imperative and helpful to remember that brand-building is not a one-sided affair. It is holistic for crafting wholesome marketing campaigns that enhance brand marketing efforts through blog marketing. 

A marketing campaign is a long-term approach to promoting your brand products or services through multiple mediums on different types of media. Here, it is a matter of mixing the organic and paid strategies and establishing a synergy through relevant and engaging content that revolves around and highlights the purpose and value of your brand. Let’s dig in and explore the holistic views of how your marketing campaigns should enhance the big picture of your brand.

Purpose Centered

Purpose-centered marketing campaigns should align with your value proposition and provide direction and focus in your brand building. Why are you using the images, text, messaging, and advertising settings in that campaign? What use is it to your target customer? Brand marketing should be people-centered. And advertising campaigns should be holistic enough to bring that wholesomeness to the planning table. The present-day digital literate and enlightened generations have become sensitive to marketing channels and tools that do not contribute substance and value to their lives.

Most advertising campaigns promote human biases that have left most people feeling they do not measure up to the expected stereotypes, as reflected in most advertising campaigns. Psychologists reflect on such issues in this advertisement that is campaigning against such defaming adverts. They say originality is better than imitation. Being creative and original in brand marketing campaigns is always enabled by sticking to the purpose and value of your business for differentiation and uniqueness in brand building.

The noblest reason for starting an entrepreneurial business is to express and amplify your purpose and value in contributing to making the world a better place to live, learn, work, and do business without losing focus of who you are and what you can offer the world as reflected in your purpose and value proposition statement or brand promise. Your purpose is to remain faithful to the value proposition statement for crafting relevant marketing and advertising campaigns for solid brand building. So, your marketing campaigns should uphold that same entrepreneurial mindset.

Value Centered

What is the value and benefit of your campaign in your customers’ lives? Value-centered campaigns should be the new focus and strategy in creating and composing any advertising campaign. There is an advert online that I always close with awe of what the advert is trying to achieve using that kind of messaging. The dialogue in the advert is shallow and does not instantly convey the value of the brand product or service in the appropriate setting of the advertising campaign.

The value of your advertising campaigns should start with understanding the value of your brand.  If your campaign manager is not clear with the value of your business as spelled out in your value proposition and brand promise. They will continue downplaying the essence of your brand message in your advertising campaigns. That will compromise the creative performance and positioning of your brand in the market.

People have come to realize that brand marketing is not just marketing with empty words in advertising, but of value and substance that can build them up to be inspired and empowered people who can take charge of their lives and businesses to a higher level without the dopamine feeling from fake lifestyles highlighted in most advertising campaigns on social media platforms. Value matters and is a reality in creating brands of high value and good reputations. So be realistic and spell value in your marketing campaigns. 

Contextual

You must have clarity of the internal and external factors of your business and their influence on your communication messages. And how these impact the opportunities and risks of your business. Context in communication and messaging is necessary for clarity, effectiveness, meaning, purpose, and value in crafting and creating relevant marketing campaigns. No one wants to do business with anyone out of context. It would be a waste of time and effort in an oversaturated market where every creator seeks to be heard and be the best-preferred brand in the marketplace. So, your marketing campaigns should be crafted and created within the context of your business venture.

The hallmark of it all is your marketing campaigns should capture the contextual meaning of your brand. Does it reflect the big picture of your business that can make your target customers feel like they fit in with the whole vibe and vibrations of your brand context? You picture this when you watch fashion shows. There is a time when you feel that the brand on stage is not your style. And the vibes reflected in the fashion pieces can never be part of your closet. That is what your campaigns should provoke and do to viewers. But strive to craft and create positive vibes for customers to go with the inspiring mood of your brand.

 Context has always been a strategy to remain relevant to your brand identity and marketing strategies for solid brand building. Your business cannot operate in the dark but in the light of the relatable context of the problem and solutions. Brand-building cannot happen in a vacuum. But in the industrial settings, the macroeconomics environment, the competitive landscape, and the opportunities and challenges you might have in your brand-building efforts. Studies show that customers are happier to deal with brands that align with their needs in the relevant context of their circumstances. That way, it fosters a high level of trust and credibility for both parties concerned. And they are bound to stay and feel warm with your brand.

Inspirational

An inspired customer is a happy buyer. Are your marketing campaigns inspiring enough to make your target customers feel aroused to be part of your offers? The modern business entrepreneur understands the importance of storytelling as a marketing strategy. But the challenge is that sad stories of starting businesses are no longer captivating and appealing to the creative and innovative minds of the present business creators and consumers in the digital economy. Your marketing campaigns should shift and suit the mindset of the present-day consumer in the digital market.

 Just like the Hustle Culture that is suffering a slow death and fast overtaken by the brand-building mindset through creative and innovative entrepreneurial ventures, as seen in most inspirational entrepreneurs like Elon Musk and us Joyful Copywriters in our hunger and drive to see the marketing industry becoming more organized and professional through blog marketing. We inspire brands to focus on their purpose and value in all their brand marketing touchpoints. If your brand marketing message does not seek to uplift the morale of your customers, shut up and go back to the drawing board. Create and innovate in context for purpose and value realization.

Being inspirational is always seeking to do things in a better and faster way. And the simpler your new solution is, the better it is for the target consumer to adopt it for consumption and use in the marketplace. That makes me think of Perkin’s design solution through Canva, which has become a brand serving billions of creators in its brand-building efforts. Today, sixty million customers use Canva to create designs across 190 countries. Empty marketing campaign messages and images don’t inspire. Make your audience understand the problem and get inspired by the solution.

You can imagine how that’s a global inspiration to all those users as they access the facility to enable them to design for building their brands. That is service above self that Canva has managed to create and craft that even their marketing campaigns are like icing on an already delicious chocolate cake. So, as long as you base your marketing campaigns on an already clarified and inspirational brand value in the market, it becomes like a walk in the park for refreshment and relaxation in your customer’s brand-building journey.

Empowering

An empowered customer is open-minded and an easy client to deal with. They find it easy to make informed choices and appreciate your products and services with a free spirit of wanting to see your brand forever in the market. So, don’t sweet tell them with shallow ad messages that do not make sense in their lives. They want substance and value, not fluffs of flattering messages, as was with traditional marketing campaigns that always sought to make customers feel the way the brands wanted them to for achieving calculated persuasion instead of using messaging and images of value that can empower their target customers.

 Customers are human beings. They are not robots with zero aspirations in life. Strong brands offer knowledge and information in their marketing campaigns that can empower target customers for learned decision-making. When you give customers information and tools, you empower them to make better purchasing decisions. That is enabling value provision in your brand marketing campaigns. When you help people make smarter decisions, you are bound to develop and build a stronger brand relatable to your customer base. You become a solution provider in the marketplace.

 Providing your customers with valuable solutions means bringing them closer to your brand. And taking them as allies, not objects of your hard-selling messages and jingles. Most marketing campaigns put too much focus and emphasis on sales rather than solution provision. That does not optimize the buying experience of your customer. Your customers need to know and be aware that they are buying a suitable solution for their problems and pain points. That empowering understanding will promote long-term business relationships for solid brand building.

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