How To Humanize Your Automated Brand for Solid Brand Building:

Is your brand losing face in the market due to operating on autopilot in all its business operations and processes? Be the humane face, expert, and authority of your brand. However, not bragging about your achievements in millions or billions net worth and how many books you have written and best sellers you have sold on Amazon. 

Brag about the purpose and value you bring to humanity for leaving them with a positive mindset to transform their lives after interacting with yourself and your brand products and services. That will help humanize your brand and marketing strategies in the tech-dominated digital economy.

What is humanize?

As an entrepreneur, startup founder, and CEO, branding yourself for self-positioning matters in digital marketing. No one knows you and your brand in the market until you show that you know yourself and the purpose and value of your brand. That is the power of personal branding in the present-day digital economy. Being an entrepreneur is a long-term branding and marketing project that seeks to inspire consumers and users to get interested in their vision and purpose.  

That means doing business with decency and a good sense of appropriate digital marketing strategies with no fuss and wildness with tech tools and systems. It is not about getting wild with atomization for autopiloting all tasks and workflows without the sense and sensibility of the human touch in branding and marketing for solid brand building.   

But the joy and celebration of your uniqueness as a brand to embrace being who you are and being the best of yourself on any platform in the digital marketplace. That way, your target audience will identify with you and what you do in the market. So, how best can you master the art of self-branding and self-promotion in the confusing roles of being an entrepreneur, creator, founder, Startup CEO, or marketer? Here is what you need,

Self-Belief

 Self-belief comes from self-retrospection of yourself, your vision and purpose, and the value you bring to the table. That should also be enhanced by understanding your value and the value your brand provides in the market. Self-belief does not come from credentials or the CEO title that most entrepreneurs crave in a world that labels CEOs as millionaires or billionaires.

How you introduce yourself in a room is what spells self-belief in your brand and offers. In brand building, your introduction should center around your purpose and value statement and translated by your unique value proposition. Being a CEO is no longer enough. How you value yourself and your values should give you the confidence to believe in yourself.

That reminds me of Sam Altman, the Open AI CEO, and his controversial beliefs and views about Artificial Intelligence [AI], specifically, most of the time ChatGPT and its capabilities that most users have remarked as hallucinatory. Whether he stands out as a CEO in the AI industry, that is your duty to hear and see how essential it is for a creator, entrepreneur, founder, startup CEO, and marketer to stand by your convictions and your belief in your product and service in the market.  

Communication

If you can’t articulate it, upgrade and be human enough to consider self-development and personal development to level up your basic literacy skills. Most scientific-minded students, especially those who end up in the tech industry, find it hard to be humane enough to articulate complex ideas for the benefit of all concerned. They express in the probability language that does not ensure certainty, which is one of the most essential elements in business.

Robots and chatbots can speak in the human voice but lack the emotions and compassion necessary to make business communication and marketing messages humane for the human touch most consumers yearn for in sourcing appropriate solutions in their branding and marketing efforts in oversaturated markets. Don’t chatbot, communicate, to clarify.

Communication brings clarity in an oversaturated and competitive digital-infested business landscape with tech experimental version tools like ChatGPT 3.5 Then there is the latest version, ChatGPT 4, which is said to become worse with a too-excited personality and hallucinatory responses, and Sam Altman, as the CEO, had to reassure users that they are working on it. So, in times like these, when people need reassurance from the face behind the brand, you need to get it right to touch the hearts and souls of the users to defend your brand for solid brand building.

Authenticity 

Most personal branding advocates believe the digital business landscape is no longer about credentials and titles. But about showing up doing what you say you do and proof of it besides your title and credentials. Walk the walk, and walk the talk. Deliver and be at the forefront of your brand. 

Avoid heavy automation and autopiloting where human presence is needed. Be human and humane without sweetening the market, exaggerating your offers, and making people believe they can make millions or billions without raising a finger while sleeping at home. That’s bull shit.

You are cheating the world by making them see business as a sleepwalking and a passive project that compromises humanity and human appreciation of doing work using their human senses and capabilities. That jargon doesn’t help to further the cause of human creativity and innovation for the enjoyment of what they can do as humankind. 

Be authentic enough to own your brand promises. You must know the value you provide and how best to transfer that knowledge to the target consumer to make your marketing messages and voice authentic and audible.

Consumers are tired of fake brand promises that originate from chatbots and robots that have no idea of the real business world and what it means to a marketer who is desperate to make an authentic, valid sale for their brand or an entrepreneur to sustain themselves and make inroads for survival and success in a disruptive and distractive economy. Open communication promotes transparency for solid brand building.

Transparency

Remember, no tech tool, program, or system lasts a lifetime. So, be transparent with your consumers and users. If it expires, let the market know all its strengths and weaknesses. If it has hiccups, say it and be transparent with product recalls or roll backs from the market. Most creators and producers find it hard to do that due to the traditional business mindset that does not value the human-first approach in business. 

In the creative digital business landscape, the entrepreneurial mindset for solid brand building should value humanity to further the cause of making the world a better place to live, learn, work, and do business. Your customers and service to them should be your lifeline to avoid any inhumanity due to the extravagant mindset of wanting to make it big at the expense of compromising humanity and human survival skills at all levels.

In the present-day digital economy, transparency promotes open communication for strong human connection to boost credibility and trust in the market. Operating in the dark of both yourself and your consumers will compromise the confidence you need in exploring opportunities for growth and expansion. That starts with being open to how your brand performs in all its business operations and processes, especially in marketing. Remember, there is no income without revenue generation.

So, be transparent and human enough to show how you generate your income without swindling other people by cutting corners and providing low-quality products and services in the market. That is why we believe in brand building that promotes that mindset of value creation before income generation. You have witnessed this day these scam schemes that recruit people and promise income generation without productivity for value creation in the market.

Empathy

You are human first before you are a creator, entrepreneur, founder, startup CEO, or marketer. Feel for yourself first and then pass it on to other people. That reminds me of content creators who mass-produced content for their websites. That means massive uploading of content every hour in tons that most readers and users can hardly read and find helpful and relevant to their pain points and needs in the market.

That alone shows a lack of empathy towards the end user and compromises being considerate of other human beings who need your guidance and service in how best they should use your platform as a reliable source and resource. You see how deep human consideration can go and leave you in the quagmire of how you should serve and be of service in the market. Automation and autopiloting can compromise humanity. Don’t be inhumane. Remember, you are human and should be in your business projects.

The tech digital economy needs you to give people that human consideration and attention that builds them up to improve their lives from what you are dishing out in the market. Business was never supposed to be a one-sided affair where the winner has always been the business owner with the traditional approach. 

In entrepreneurship, a brand-building mindset from all concerned parties must win the game in different roles to make the entrepreneurial game human-centered and beneficial to all parties concerned.